May 18th , 2012 → 11:12 am @

BETA International is famed for its feature areas strategically sited around the show. They are a great way to shout about new products and services, and really let brands speak for themselves. If you are searching for inspiration, look no further…

New Product Gallery

The gallery sits at the heart of the show, highlighting new products from home and abroad –  a great way to source some tempting buys for your customers.

Horse Demonstration and Seminar Arena

See new product put through its paces before your very eyes as companies demonstrate their latest lines. This is a wonderful opportunity to see stock out of the packaging and in use on real horses with plenty of time for asking questions.

Fashion Show

The Fashion Show brings a touch of glamour to BETA International as models take to the catwalk in clothing, footwear and accessories from colourful autumn/winter collections. A highly popular feature for suppliers to showcase their stylish new gear and buyers to check out the latest lines for later in the year.


BETA International 2015 provides a range of seminars for retailers including an AMTRA-accredited SQP seminar offering the chance to gain valuable CPD points. Full details will be provided a little nearer the time.

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