May 5th , 2008 → 12:59 pm @


These highly respected industry accolades reward new, genuinely innovative products. All exhibiting companies are eligible to take part – provided that all items entered have been introduced to the market no more than 12 months before the show

The awards feature nine categories – Saddlery & Tack, Rider Clothing, Feed & Supplements, Horsecare Equipment & [horse] Clothing, Safety & Security, Pet Products, Country Fashion & Footwear, Rider Footwear & Chaps and Other. They are sponsored by the trade exhibition’s media partner Equestrian Trade News (ETN) and judged by a panel of industry experts.

Upon entry, each product is automatically awarded an Innovation Award Entrant graphic, which exhibitors can use in their promotions prior to the show. Winners are announced on the second day of BETA International and all companies fortunate enough to secure a trophy earn the right to use the Innovation Awards winner’s logo in their marketing campaigns.
Companies wishing to submit a new product for the awards should complete the entry form in the Online Manual.



Innovation Awards 2013: Judges and Winners

There was a keen sense of competition surrounding the ETN Innovation Awards as entries from across eight categories battled it out for a trophy in these highly prized industry accolades.
The panel of judges, made up of course designer Ian Stark, event rider Nicola Wilson, veterinary surgeon Tom Beech, Jackie Potts, groom for William Fox-Pitt and former Groom of the Year, and Paralympics gold medal-winning rider Natasha Baker, had the difficult task of selecting those worthy of an award.
“Our judges did a tremendous job, as usual,” said BETA International organiser Claire Thomas. “The Innovation Awards celebrate the finest traditions of design, invention and originality, and this year we were pleased to include a Country Fashion category for the first time.”
Winners received their awards from ETN editor Liz Benwell and advertising manager Nicki Lewis. An enthusiastic audience exploded into rounds of applause as each company stepped up on to the fashion show stage to claim their accolade. The winners, who earn the right to use the exclusive BETA International Awards logo to promote their products were:



Category : Innovation Awards / Innovation Awards