Winners

May 16th , 2013 → 2:12 pm @

FEED & SUPPLEMENTS

Winner
Company: Keyflow (UK) Ltd
Product: Whitaker Bros Jumpmix

Whitaker Bros Jumpmix is a scientifically formulated, fully balanced medium energy feed designed specifically for horses competing in all forms of short format jumping. It is also suitable for polo ponies and activities where on-demand ‘cool’ energy is required.

Judges’ comments: “This is a good quality feed which provides the correct level of energy required by show jumpers. We were impressed by the high specification ingredients, including probiotics and beetroot which contains Nitrate (Nitric Oxide) to help aid exercise tolerance, power output and stamina.”
Highly commended
Company: Keyflow (UK) Ltd
Product: Mark Todd Maestro

Mark Todd Maestro is a fully balanced high specification feed for horses and ponies in medium to hard work. This scientifically formulated feed is easy to digest and includes ingredients to meet higher energy demands and maximise performance.

Judges’ comments: “Micronization and wet steam extrusion are advanced feed technologies which result in a low intake product for more effective results. The packaging is excellent and gives a clear overview of the high quality ingredients selected for their ability to support a horse in medium to hard work.”

HORSECARE PRODUCTS & EQUIPMENT

Winner
Company: Grabbit
Product: Grabbit

The Grabbit is the only product on the market designed for moving rubber matting. Designed as a simple solution to a job that everyone hates, the Grabbit tool effectively grabs rubber matting and is great for use in stables and horseboxes.

Judges’ comments: “The Grabbit is easy to use and very effective. It would be a great piece of kit for any yard with rubber matting.”
Highly commended
Company: Equine Fusion AS
Product: Performance

The first real ‘jogging’ shoe for equines, Performance is flexible, light and durable, protecting hooves from shock, wear and unnatural pressure. It is designed to protect and support while respecting anatomy and biomechanics.

Judges’ comments: “The Performance shoe is very easy to fit and the upper and under-sole is flexible, working in harmony with the hoof and not impeding movement or functionality. We felt this hoof shoe would be particularly useful for therapy and rehabilitation.”

PET PRODUCTS

Winner
Company: Microfibre Store Ltd
Product: Doggy Bag

With the super absorbent Doggy Bag, owners can keep their pet, home and car spotless after walks. It effectively absorbs water, slobber, sand and mud. Ideal when kept in the car, simply zip dogs inside after a walk and they will be dry in no time.

Judges’ comments: “This novel idea offers a practical and simple solution for wet and muddy dogs. The Doggy Bag is made from premium Microfibre material, making it more effective than standard towels and the mess is contained inside the bag.”
Highly commended
Company: Equilogical Ltd
Product: Spill and Accident Kit SAK

The Spill and Accident Kit SAK contains Sprinkle absorbency powder, Germ Kill bactericidal spray and Mess Away; an organic waste digester. All contained in a handy kit bag, the products enable quick and efficient removal of faeces and urine, eliminating the need for disposable gloves and paper towels. The unpleasant mess is turned in to a rose-scented gel which is then swept or scraped up.

Judges’ comments: “The kit would be very handy for use when toilet training puppies and kittens, also great for elderly incontinent pets.”

RIDER CLOTHING

Winner
Company: Treehouse Sporting Colours Ltd
Product: Elite Arena Jacket

The Elite Arena Jacket is smart and stylish with the inflatable part discreetly zipped on the inside. This safety conscious air jacket incorporates cutting-edge technology for high performance without compromising on style.

Judges’ comments: “This is a very fashionable jacket which would appeal to all levels of rider. It is machine washable and the inflatable part can be used in other clothing from the range making it very versatile.”

Highly commended
Company: Tredstep Ireland Ltd
Product: Symphony Breech Collection by Tredstep

This stylish collection of breeches uses high performance fabrics to set a new standard in breech design. Combined with Motion Fit technology comprising of an Integrated Cuff, Definition Waistband and Articulated Knee Pad to accommodate rider movement, the breeches provide a beautiful fit and enhanced performance.

Judges’ comments: “The breeches are fantastic quality and look very stylish. The Articulated Knee Pads provide effective traction which would be very useful in certain circumstances.”

SADDLERY & TACK

Winner
Company: Stubben Riding Equipment UK & Ireland Ltd
Product: 2 in 1 Full Cheek Snaffle 2273

The 2-in-1 Full Cheek Snaffle features an innovative mouthpiece, which increases attention and concentration, as well as preventing desensitization of the mouth. The upper side of the mouthpiece features a rounder shape and provides a smoother impact on the horse’s mouth. The bottom side has an angular shape giving a stronger action on the horse’s mouth. By simply changing the sides, both effects can be alternated.
Judges’ comments: “We would all use this bit as it is well made and the sweet copper link will encourage saliva production for better acceptance of the bit. Advanced and professional riders should find this very useful and versatile.”

Highly commended
Company: Equilibrium Products
Product: Tri-Zone Airlite Allsports Boots

This useful ‘multi-purpose’ boot combines high protection, with lightness, flexibility and breathability. It is ideal for use across the disciplines, from leisure rider to competitor. The innovative design is supported by scientific research and testing carried out in independent laboratories. Flexi Strike Guard protects the most vulnerable areas of the leg, whilst the Ventilated Cushion Lining helps to keep the legs cool.

Judges’ comments: “The boots are tough and well-designed offering a suitable level of protection and a flexible lining moulds nicely around the leg for a comfortable fit. They look very smart and are perfect for any activity requiring leg protection and support.”

SAFETY & SECURITY

Winner
Company: Walk Trot Canter Ltd / USG
Product: USG Equiairbag

The USG Equiairbag is designed to protect the rider’s entire spinal column – from the nape of the neck to the coccyx – without restricting movement. It allows the wearer to fold and roll for maximum mobility and safety. It also prevents the fall back of the head without pushing it forwards.

Judges’ comments: “The USG Equiairbag is an intelligent design which allows the rider to bend fully as the inflation is at the back protecting the spine. It is light and comfortable to wear providing much needed protection.”

Highly commended
Company: L S Sales (Farnam) Ltd
Product: Intelligent Ice

The Intelligent Ice system stays cold for four hours and reduces inflammation without freezing tissue or causing ice burns thanks to the revolutionary liquid inside. It can be secured on any area, so is suitable for a variety of injuries requiring cold therapy.

Judges’ comments: “Intelligent Ice is very adaptable and robust, a must have product for any horse owner. It is a safe and effective way of applying dry cold therapy without the risk of ice burns or freezing tissue, ideal for inflammation or walking a horse off after cross country.”

COUNTRY FASHION

Winner
Company: Regatta Ltd
Product: Snowpak 3 in 1

This stylish and warm 3-in-1 boot is a breakthrough in footwear design. It can be worn with or without the inner fleece lining and also indoors as a slipper, as the inner bootee has an anti-slip tread. They are water resistant and ideal for a variety of wintery terrains.

Judges’ comments: “These quality boots look great and are very practical for wet and snowy weather. You can remove the outer boots and step straight in to the house with the inner bootees on which make warm and cosy slippers.”
Highly commended
Company: Luxury New Zealand Original Knitwear Ltd
Product: Possmere

A luxury collection of socks, gloves, garments and accessories made with a blend of possum fur and merino wool which was developed in New Zealand in the 1900’s to help address a possum issue. This unique fibre blend delivers extraordinary warmth without weight for a sumptuously soft, pill-resistant, hardwearing garment which is easy to care for.

Judges’ comments: “Possmere is very warm and comfortable to wear and the range is both practical and the garments are well-designed.”

OTHER

Winner
Company: LFA Celtic/horseRATION
Product: horseRATION

horseRATION is the first app developed specifically for horse owners to calculate equine feed rations. It takes body condition score, behaviour and health status into considerationa.. The aim is for owners to save money by feeding the correct amounts of forage and hard feed to avoid nutritional-related health problems such as obesity.

Judges’ comments: “The research behind this app was carried out by Aberystwyth University and senior industry representatives. This is an invaluable tool for any owner seeking extra guidance and should ultimately save them money.”

Highly commended
Company: Rosker Ltd
Product: Stubben

Stubben is a practical backpack combining country styling with a clever integrated lightweight aluminium frame which doubles up as a seat. Described as the ‘perfect shooter’s companion’ the high quality water-resistant G-1000 fabric will keep the contents of the backpack dry while remaining durable and smart. There are various pockets and a variety of zips for easy access.

Judges’ comments: “The Stubben is very sturdy and lightweight, and would be great to use at equestrian events or for any countryside activity.”

Category : News

Famous Names Back BETA International

April 26th , 2013 → 2:01 pm @

Famous Names Back BETA International

Three of the equestrian industry’s most famous names have signed up to sponsor BETA International 2014. Equine feed and balancer specialist TopSpec returns to support the Coffee Shop for a fifth consecutive year, Caldene, famed for its beautiful rider clothing, will continue to add its name to visitor goody bags and glossy regional monthly Equestrian Life Magazine will make a return visit with second-time sponsorship of exhibitor goody bags.

“We are extremely pleased that these companies have opted to continue their support for the trade fair,” said BETA International organiser Claire Thomas. “Each is highly regarded and considered an expert in its own field, and we are extremely proud to be working alongside them once again.

BETA International is the leading trade fair for the equestrian, pet products and outdoor and country clothing markets. The 2014 show will take place at the NEC, Birmingham, from 16 to 18 February. For further information or to book stand space, contact James Palmer, telephone 01937 582111 or email jamesp@beta-int.com.

FOR MEDIA ENQUIRIES…

Contact: Deborah Hayward, BETA International Press Officer

Email: deborahh@beta-int.com

Telephone: 01765 635314/01937 582111

Category : News / Press

New Operations Manager for BETA International

April 26th , 2013 → 1:56 pm @

New Operations Manager for BETA International

BETA International is shaping up for its 2014 trade fair with the appointment of a new operations manager. Jackie Woolley joins the show’s organising team to take key responsibility for hall layout, contractor liaison and feature areas, as well as playing an integral part in stand allocation.

“We are very pleased to welcome Jackie to this important role,” said BETA International organiser Claire Thomas. “She brings with her a wealth of business experience, a great sense of humour and some fabulous ideas for next year. Jackie is going to be a great asset to our small but highly skilled team and I am sure that our exhibitors will agree.”

Jackie has a degree in applied chemistry and a background in the paper industry. She has three daughters and enjoys walking her dog in the rolling countryside close to her home.

“I have come on board at a really interesting and busy time,” said Jackie. “Exhibitor bookings have been really brisk as companies took advantage of the BETA International Early Commitment Scheme and we are laying down plans for 2014.

“I am relishing the opportunity of working alongside such a switched-on team and looking forward to the exciting times ahead.”

BETA International is the leading trade fair for the equestrian, pet products, outdoor and country clothing markets. The 2014 show will take place at the NEC, Birmingham, from 16 to 18 February. For further information or to book stand space, contact James Palmer, telephone 01937 582111 or email jamesp@beta-int.com.

FOR MEDIA ENQUIRIES…

Contact: Deborah Hayward, BETA International Press Officer

Email: deborahh@beta-int.com

Telephone: 01765 635314/01937 582111

Category : News / Press