New outdoor category for Innovation Awards

July 22nd , 2014 → 10:03 am @

New outdoor category for Innovation Awards

BETA International’s Innovation Awards, prestigious industry accolades designed to reward new products displaying flair, creativity, cutting-edge technology and inspirational invention, have become even bigger with the introduction of a new category – Technical Outdoor Clothing & Footwear.

The decision to move forward with this addition was taken following the trade fair’s growing number of exhibitors from the outdoor sector. “As more outdoor companies are choosing to make their mark at the show – and reaping the rewards for doing so – we needed to develop the awards to reflect their presence,” said BETA International organiser Claire Thomas. “Diversification continues to be a driving force for both exhibitors and visitors, and we are extremely pleased to welcome trade members from a range of related industries.”

The Innovation Awards, sponsored by the show’s media partner, Equestrian Trade News, now consist of 10 categories: Country Fashion & Footwear, Feed & Supplements, General, Horsecare Equipment & [Horse] Clothing, Pet Products, Rider Clothing, Rider Footwear & Chaps, Saddlery & Tack, Safety & Security – and Technical Outdoor Clothing & Footwear.

Exhibiting companies’ products that have been introduced to the market no more than 12 months before the show can be entered for the awards, which are judged by a panel of carefully selected industry experts, all specialists in their own fields.

BETA International 2015 takes place at the NEC, Birmingham, from 22 to 24 February. For further information about exhibiting or visiting, contact sales manager James, Palmer, telephone +44 (0)1937 582111 or email jamesp@beta-int.com.

FOR MEDIA ENQUIRIES…
Contact: Deborah Hayward, BETA International Press Officer
Email: deborahh@beta-int.com
Telephone: 01765 635314/01937 582111

Category : News

Charles Owen scores sponsorship hat-trick

July 15th , 2014 → 8:22 am @

Charles Owen scores sponsorship hat-trick

Charles Owen & Co (Bow) is notching up a third year of sponsorship at BETA International as it lends its backing to the Horse Demonstration & Seminar Arena once again for the 2015 trade fair. This most famous of British riding hat manufacturers will continue to host The Charles Owen Learning Centre, complete with an exciting range of live-action product displays and retailer information sessions.
“Sponsoring the Horse Demonstration and Seminar Arena at BETA International for the last two years has been an extraordinary experience for Charles Owen,” said the company’s managing director Roy Burek. “The trade fair has been very special to us for many years and we look forward to supporting this great event for years to come. Charles Owen’s mission is to focus on the education of retailers – helping them to develop their businesses and become increasingly profitable. Sponsoring this feature certainly helps us to do that.”
BETA International organiser Claire Thomas added: “Charles Owen’s decision to support the trade fair once again is a tremendous endorsement of the show and a powerful testimony to the success of its sponsorship. We have thoroughly enjoyed working with Roy Burek and the rest of the Charles Owen team over the past two years and are looking forward to doing the same again as we move forward to 2015.”
Charles Owen joins fellow BETA International supporters Ekkia, Shires Equestrian, The Wine & Hamper Company, Toggi, TopSpec and main sponsor Neue Schule.
BETA International is the world’s leading trade fair for the equestrian, country clothing, outdoor and pet product markets. The 2015 show will take place at the NEC, Birmingham, from 22 to 24 February. For further information about exhibiting, contact James Palmer, telephone +44 (0)1937 582111 or email jamesp@beta-int.com.

FOR MEDIA ENQUIRIES…
Contact: Deborah Hayward, BETA International Press Officer
Email: deborahh@beta-int.com
Telephone: 01765 635314/01937 582111

Category : News

Shires secures second round of sponsorship

July 3rd , 2014 → 10:41 am @

Shires secures second round of sponsorship

Royal warrant holder Shires Equestrian Products has agreed to sponsor BETA International’s New Product Gallery for a second consecutive year. A household name among horse owners, Shires will lend its name to one of the show’s most popular features, set up to highlight the very latest lines, brands and designs to visiting buyers.
Shires Equestrian managing director Malcolm Ainge said that the company’s decision to sponsor the New Product Gallery for a second year was a way of showing ongoing support for the equestrian trade. “The sponsorship is part of a vital initiative for us to reach out to the equestrian retailers that are an integral part of our business,” he said.
BETA International organiser Claire Thomas added: “We have welcomed Shires to the trade fair as an exhibitor for many years and are thrilled that they have decided to remain a key sponsor for 2015. Shires is a great company with a fine reputation and we are very pleased to be associated with it.”
Shires Equestrian joins fellow BETA International supporters Charles Owen, Ekkia, The Wine & Hamper Company, Toggi, TopSpec and main sponsor Neue Schule.

BETA International is the world’s leading trade fair for the equestrian, country clothing, outdoor and pet product markets. The 2015 show will take place at the NEC, Birmingham, from 22 to 24 February. For further information about exhibiting, contact James Palmer, telephone +44 (0)1937 582111 or email jamesp@beta-int.com.

FOR MEDIA ENQUIRIES…
Contact: Deborah Hayward, BETA International Press Officer
Email: deborahh@beta-int.com
Telephone: 01765 635314/01937 582111

Category : News

Fashion Show sponsor returns for an encore!

July 3rd , 2014 → 10:27 am @

Fashion Show sponsor returns for an encore!

Leading French manufacturer and wholesaler Ekkia is set to return to BETA International 2015 as Fashion Show sponsor for a second consecutive year. This showcase for the cream of equestrian and country clothing will be named the Equi-Thème Fashion Show after the company’s flagship brand.
“We are extremely pleased to welcome Ekkia chairman Jean François Vignion and his team back to our loyal group of supporters,” said BETA International organiser Claire Thomas.
“Ekkia’s sponsorship brings a sophisticated, continental stamp to proceedings and serves to endorse the trade fair’s strong international credentials. This year’s Fashion Show looked amazing and has certainly raised the bar for 2015.”
The Fashion Show is professionally staged by Karen Irving and Fashion First, and considered a real star of the show, with its catchy music, eye-catching dance routines and stunning clothing and footwear for the autumn/winter markets.
“We are looking forward to our return visit as sponsor of the Fashion Show,” said Jean François. “It proved a highly effective way of presenting our Equi-Thème range to an international audience of industry buyers and made our regular appearance in this extremely attractive and appealing feature even more special.”
Ekkia joins fellow BETA International supporters Charles Owen & Co (Bow), Shires Equestrian, The Wine & Hamper Company, Toggi, TopSpec and main sponsor Neue Schule.

BETA International is the world’s leading trade fair for the equestrian, country clothing, outdoor and pet product markets. The 2015 show will take place at the NEC, Birmingham, from 22 to 24 February. For further information about exhibiting, contact James Palmer, telephone +44 (0)1937 582111 or email jamesp@beta-int.com.
For further information about BETA International 2015, visit www.beta-int.com. For further information about Ekkia, visit www.ekkia.com.

FOR MEDIA ENQUIRIES…
Contact: Deborah Hayward, BETA International Press Officer
Email: deborahh@beta-int.com
Telephone: 01765 635314/01937 582111

Category : News

Trade fair welcomes TopSpec sponsorship

May 13th , 2014 → 7:53 am @

Trade fair welcomes TopSpec sponsorship

TopSpec, one of BETA International’s most fervent supporters, is to return to the 2015 show as sponsor of the Coffee Shop for a sixth consecutive year. The agreement will see the company’s bright yellow and green branding used to flag up this popular feature and meeting point.
“We enjoy a fantastic relationship with TopSpec and are extremely pleased to be working with this prestigious company once again,” said BETA International organiser Claire Thomas. “TopSpec is highly regarded by the equestrian trade and we are proud to welcome back Philip and Nicola Tyler – and their experienced team – to our loyal group of sponsors.”
TopSpec is based near Thirsk, North Yorkshire, and enjoys widespread recognition for its range of feed balancers, blends, chops and supplements. It has won the Haygain Nutritional Helpline of the Year – a coveted BETA Business Award – seven times over the past eight years.
BETA International is the world’s leading trade fair for the equestrian, country clothing, outdoor and pet product markets. The 2015 show will take place at the NEC, Birmingham, from 22 to 24 February. TopSpec joins main sponsor Neue Schule and official clothing supplier Toggi in lending its support.
For further information about exhibiting at next year’s show, contact James Palmer, telephone +44 (0)1937 582111 or email jamesp@beta-int.com.

Category : News

Latest pet sector signing for trade fair

May 13th , 2014 → 7:40 am @

Latest pet sector signing for trade fair

BETA International’s position as the leading trade fair for the equestrian, country clothing, outdoor and pet products sector has been reinforced by the signing of another key exhibitor. Petface, a large pet product wholesaler based in Hinxworth, Hertfordshire, will make its début at BETA International 2015 as part of its mission to introduce quality lines of pet accessories, treats, toys and bedding to the equestrian market.
“Even in this digital age, when information is so much easier to come by, people need to meet face-to-face,” said Petface managing director Peter Johnson. “Exhibitions are one of the most powerful, versatile and cost-effective marketing and communication tools available. We are pleased to be exhibiting at BETA International, as the equestrian sector is an exciting one that Petface will become increasingly involved with.”
Claire Thomas, organiser of BETA International, added: “We are extremely pleased that Petface has decided to exhibit next year. The show provides a highly successful platform on which companies can develop and grow their business, and take full advantage of the many opportunities for healthy diversification.”
The company will join 153 others – including main sponsor Neue Schule – currently signed up to appear at the show, which takes place at the NEC, Birmingham, from 22 to 24 February. For further information about exhibiting at BETA International 2015, contact sales manager James Palmer, telephone +44 (0)1937 582111 or email jamesp@beta-int.com.

Category : News / Press

Rewards for winning innovation

April 1st , 2014 → 8:32 am @

Rewards for winning innovation

You could hear a pin drop as the winners of BETA International’s 2014 Innovation Awards – designed to reward creativity, cutting-edge technology and inspirational invention – were announced.

Sponsored by Equestrian Trade News, the show’s official magazine, these highly prized awards were open to all exhibitors with products that had been launched in the 12 months preceding the show, but had not appeared at last year’s trade fair.

Judges – all experts in their own fields had the challenging task of selecting the winners from a record number of entries. Vet Beth Pritchard, show producer and rider Katie Jerram, medical doctor and body protector expert Michael Whitlock, and retailer Simon Wetherald took several hours to consider each product across nine categories.

“As usual, our judging panel did a terrific job in finding the worthy winners,” said BETA International organiser Claire Thomas. “The awards continue to grow year on year, which really reflects just how highly regarded they are by members of the trade. Companies recognise the value in winning such an accolade and the right to feature the awards’ branding in their own marketing campaigns is priceless.”

The 2014 Innovation Awards winners were presented with trophies from ETN editor Liz Benwell and advertising sales manager Nicki Lewis.

Category : News

Standing out from the crowd

April 1st , 2014 → 8:14 am @

Standing out from the crowd

High-quality stands are a hallmark of BETA International. They’re among the finest found anywhere in the world and, whether large or small, they bring a polished and professional environment in which to promote product and conduct sales.
But there’s more to a stylish stand than meets the eye. It has to be good-looking and engaging, but other elements should really tick the box, too. Is product cleverly displayed, are staff smart, friendly and helpful, is there a good range or literature, are your questions answered, are you made to feel welcome?
BETA International’s annual Best Stand Awards pledge to seek out those worthy of recognition – those that have gone the extra mile to make sure everything is a perfect as possible. Every exhibitor is automatically entered into the competition and placed in the relevant category – Best Large Stand (32 sq m and over) and Best Small Stand (under 32 sq m).
This year, judges Vicki Campling, of the trade fair’s chosen charity, World Horse Welfare, and Tony Morley, of The Wine and Hamper Company, the competition’s sponsor, toured the halls on a mission to find the two best in show.
“Visitors cannot fail but to be impressed by the high calibre of the exhibition stands,” said BETA International organiser Claire Thomas. “Each one has been carefully thought out and prepared to each company’s own exacting criteria. Selecting the winners from three halls full of stands is never any easy task, but our judges did a great job. Congratulations to all the winners – they certainly deserve their reward.”
The winners of the BETA International 2014 Best Stand Awards are:

best-large-stand-winnerBEST LARGE STAND
Winner: Charles Owen & Co (Stand K2.1)
Judges’ comments: “This stand shouts professionalism – from the engaging staff to high-quality displays. Everybody was very well-presented, had an extremely positive attitude and there were some great-looking products!”
Highly commended: Equilibrium Products (Stand F3.1)
Judges’ comments: “This stand made good use of space. Staff were engaging, smartly dressed and showed a high level of product knowledge. They were also keen to pass on helpful, informative literature and answer questions.”

BEST SMALL STAND
Winner: Racesafe (Stand C7.2)
Judges’ comments: “Wow! What a striking stand with exceptional use of space! The graphics were extremely effective and displays were eye-catching. Staff engaged with us immediately and really knew their stuff.”
Highly commended: Global Herbs (Stand D10.4)
Judges’ comments: “What wonderfully attentive staff members, who were all clearly branded. Products were cleverly presented and all staff participated fully, engaging with visitors and demonstrating good product knowledge.”

Category : News

BETA International 2014 – a great success!

March 10th , 2014 → 1:09 pm @

BETA International 2014 – a great success!

BETA International 2014 was declared a resounding success by the buyers and suppliers that arrived for three days of prime business and networking opportunities at the NEC, Birmingham, from 16 to 18 February.

Exhibitors from the UK and overseas launched new lines and showcased products, brands and ranges to an audience of 5,083 including 725 re-entries on separate days *, featuring many discerning industry buyers, from small, independents to larger multinational concerns.

High-quality exhibition stands and professionally organised feature areas are the hallmark of the show. The Shires Equestrian New Product Gallery – with a record number of entries – brought together a fantastic collection of the latest gear and equipment for this ultimate showcase.

Live-action product displays in the Charles Owen Learning Centre @ The Horse Demonstration & Seminar Arena drew in the crowds. The teach-ins and demonstrations included: World Horse Welfare, which gave a heart-warming presentation on its work, introducing some of the horses that have been successfully rehomed and rehabilitated by the charity; sponsor Charles Owen’s managing director, Roy Burek, hosting an informative session on the safety of riding hats; and main sponsor Neue Schule looking at the concept of bitting and bits with the help of side-saddle rider Sophie Webster.

Visiting SQPs (suitably qualified persons) were able to claim 10 CPD points in an AMTRA-accredited seminar, Profitable Management of Wormer Resistance, hosted by veterinary management consultant James Wishart. The dilemma of returned goods was put under the spotlight by Sylvia Rook, of Trading Standards, who presented a retailer seminar titled Consumer Rights – or Wrongs: Is the Customer Always Right?

Entertainment is always a huge part of the trade fair and, this year, BETA International organisers wowed the crowds with a return visit from War Horse. This hit West End show brought a large helping of equine glitz and glamour to the NEC with its leading puppet Joey – star of the enchanting tale by Michael Morpurgo – which took part in two daily performances, as well as leaving the Horse Demonstration Arena to embark on an impromptu tour of the halls.

The Equi-Thème Fashion Show set everybody dancing along to the infectious beat of the music as models – including two dancers from 2 N a Half Men, the dance trio who made it through to the semi-finals of Britain’s Got Talent – revved up the runway in the latest equestrian and country clothing collections. Brands that took part were Ekkia with its Equi-Thème, WEG and Equit’M ranges, Puffa, Airowear, Horseware Ireland, Toggi, Tredstep Ireland, Harry Hall, Sherwood Forest, Jack Murphy and Caldene.

Competition is always a real high point of BETA International and this year did not disappoint. Innovation Awards sponsored by trade magazine ETN, the show’s official media partner, celebrated the best in design and ingenuity. The judging panel, made up of vet Beth Pritchard, show rider and producer Katie Jerram, retailer Simon Wetherald and medical doctor and safety consultant Michael Whitlock, had the tough task of selecting worthy winners in each of the awards’ nine categories. (A full report of these has been sent separately).

All exhibition stands are automatically entered into the Best Stand Awards, which recognise and reward well-planned and effective stands – Large (32 sq m and over) and Small (under 32 sq m).

Judging was carried out by Tony Morley of The Wine & Hamper Company, which has sponsored the competition for the past 12 years, and Vicki Campling, of BETA International 2014’s chosen charity, World Horse Welfare. Winner of the Best Large Stand was Charles Owen & Co with the Best Small Stand accolade going to Racesafe.

Paul Davis of Leonard Coombe Saddlery and Gail Johnson of Horse Bit Hire were named Neue Schule Expert Bitting Advisers of the Year – in a new national competition organised by the show’s main sponsor to reward retailers and bitting clinicians offering sound, knowledgeable advice to their customers. Paul and Gail took to the Fashion Show stage to receive their trophies and prizes from the company’s founder Heather Hyde.

Craftsmanship and attention to detail were key elements in a series of bridle-making competitions run by the Society of Master Saddlers throughout BETA International. Each day saw trainees and apprentices hard at work, creating their entries ready for submission.

BETA International organiser Claire Thomas said feedback on this year’s trade fair has been extremely positive. “We opened the doors to the trade fair in the enviable position of having a sellout show,” she said. “Our exhibitors ranged from large established companies to small start-ups, with everyone hitting the mark in terms of offering quality, inspiration and fantastic service. Our 12-month marketing programme, coupled with our fine reputation, resulted in another great show with plenty of leads and new accounts for all our exhibitors. We are absolutely delighted.

“As ever, we would like to thank all our sponsors – Neue Schule, Britishequestriandirectory.com, Charles Owen, Ekkia, Equestrian Trade News, Harry Hall, SsangYong, Shires Equestrian, Toggi, TopSpec and The Wine & Hamper Company – which all play an important role in making BETA International such a success.”

BETA International 2015 will take place at the NEC, Birmingham, from 22 to 24 February. For information about exhibiting at the show, contact James Palmer, telephone +44 (0)1937 582111 or email jamesp@beta-int.com.

* Visitor figures have yet to be audited by ABC.

Category : News

Neue Schule returns as main sponsor for 2015

January 27th , 2014 → 8:54 am @

Neue Schule returns as  main sponsor for 2015

Bit specialist Neue Schule has pledged its support for BETA International 2015 as it prepares to take up the main sponsor mantle for a second year.

“Our decision to return as main sponsor – even before the 2014 show has arrived – highlights just how delighted we are with the entire experience,” said Neue Schule chief executive officer Sarfraz Mian.

“BETA International continues to be a vitally important date on the UK equestrian trade’s calendar and over the past year we have seen that take-up has been seized upon with great enthusiasm. This, coupled with the show’s strong international dimension, which brings ever-increasing international visitors, makes the sponsorship a winning combination for us.”

Claire Thomas, organiser of BETA International, added: “This is a fantastic endorsement for the show. We have forged an extremely strong and successful relationship with Neue Schule and we’re really looking forward to working together for another year.”

BETA International is the leading trade fair for the equestrian, country clothing, outdoor and pet product markets. The 2015 show will take place at the NEC, Birmingham, from 22 to 24 February. For further information or to book a stand, contact James Palmer, telephone +44 (0)1937 582111 or email jamesp@beta-int.com.

For further information about Neue Schule, visit www.nsbits.com.

Category : News