These highly respected industry accolades reward new, genuinely innovative products. All exhibiting companies are eligible to take part and entry is free – provided that all items have been introduced to the market no more than 12 months before the show
The awards feature ten categories
- Country Fashion & Footwear
- Feed & Supplements
- Horsecare Equipment & [horse] Clothing
- Pet Products
- Rider Clothing
- Rider Footwear & Chaps
- Saddlery & Tack
- Safety & Security
- Technical Outdoor Clothing & Footwear
They are sponsored by the trade exhibition’s media partner Equestrian Trade News (ETN) and judged by a panel of industry experts.
Upon entry, each product is automatically awarded an Innovation Award Entrant graphic, which exhibitors can use in their promotions prior to the show. Winners are announced on the second day of BETA International and all companies fortunate enough to secure a trophy earn the right to use the Innovation Awards winner’s logo in their marketing campaigns.
Companies wishing to submit a new product for the awards should complete the entry form in the Online Manual.