BETA International is the world’s leading equestrian, country clothing, outdoor and pet product trade exhibition.
Secure a stand and claim your share of the UK's £4.3 billion equestrian market. We have a wide range of stand space to offer – with options to suit all budgets – and welcome over 4,500 industry buyers every year. If you're looking to meet retailers of quality who are serious about sourcing new stock, keen to generate sales leads and would like exposure to the world’s media, BETA International is the show for you.
Our friendly and highly experienced organising team can help exhibitors plan their stand and book a place in one of our busy feature areas to ensure they achieve maximum impact at BETA International.
We have a fantastic collection of special features, each designed to secure maximum impact and attention for your products and brands.
The Shires Equestrian New Product Gallery is a spectacular showcase set up to display the latest gear, clothing and equipment.
Scenes in the Equi-Thème Fashion Show are available to bring clothing collections, footwear and accessories to the attention of visiting buyers.
The Charles Owen Hub provides you with the perfect opportunity to flag up key products and reach out to a captive audience in a smart business environment with comfortable seating and large high-definition screens.
The show's Innovation Awards sponsored by Equestrian Trade News offer exhibitors a fantastic opportunity to place their products in the front line for a high level of media and trade attention.
Promotional material such as product literature and digital images can be displayed in the busy Media Centre.
The BETA International catalogue is a trade fair essential, packed with all the important show information, including a floor plan, Exhibitor A-Z and product listings. All exhibitors are given a free entry in this handy publication and the opportunity to maximise their presence with a listing enhancement or advertisement.