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Latest News from BETA International

BETA International hosts first equestrian TweetUp

BETA International 2010 hit the peak of social networking when it played host to the first equestrian TweetUp, with magazine editors, PR and marketing professionals, and key industry movers gathering to meet fellow Twitter members.
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BETA International Trade Fair attracts almost 4,500 visitors

The equestrian industry braved the snows and freezing temperatures to make BETA International 2010 a soaring success, with 4,442 visitors* to the NEC, Birmingham, between 21 and 23 February. Some described the trade fair as having “a sunny atmosphere and a wonderful feelgood factor”.
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BETA International rewards innovation

The air of anticipation surrounding this year’s BETA International Innovation Awards disappeared in a round of applause as winners of its six categories were announced.

Sponsored by Equestrian Trade News magazine, the awards drew in a record number of entries, with 86 of the latest products and services vying for first place...
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Caught on Camera

The thrills and spills of BETA International 2010 will be caught on camera by the show’s official film crew, LS Sport, which is set to cut a slice of the action with interviews and footage from the world’s leading equestrian and country trade show next month.............
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Earn As You Learn

SQPs can earn CPD points by attending seminars led by worming specialists Virbac and Merial at BETA International 2010............
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Fashionable spectrum

Tradition is set to rub shoulders with funky fashion at BETA International as leading labels from the equestrian and country sectors, and beyond, limber up to reveal their 2010 autumn/winter clothing and footwear collections...........
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Surge in pet products at BETA International

Retailers visiting BETA International 2010 will see the latest innovations in pet products alongside top equestrian goods and country clothing..........
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Homes for BETA International horses

Monarch Equestrian is to provide stabling for the horses that appear at BETA International 2010.........
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Merial returns to BETA International

Merial Animal Health, a former main sponsor of BETA International, is to exhibit at the 2010 trade exhibition at the NEC, Birmingham, UK on 21-23 February.........> read full story

 

New sponsor for BETA International product showcase

Classic Showjumps, leading manufacturer of high quality plastic Pro-Jumps and traditional timber fences, is to sponsor the New Product Gallery at BETA International 2010........> read full story

 

Free coach travel to BETA International

BETA International visitors can travel free by luxury coach to the leading equestrian and country trade exhibition in February........> read full story

 

Refreshing new sponsor at BETA International

TopSpec will celebrate its tenth anniversary by sponsoring the Coffee Shop at BETA International 2010.......> read full story

 

Magazines sponsor BETA International Fashion Show for sixth year

PONY and Horse&Rider magazines are to sponsor the Fashion Show at BETA International 2010 for the sixth consecutive year........> read full story

 

BETA International supports Riding for the Disabled

Riding for the Disabled (RDA) has been named BETA International’s chosen charity for 2010........> read full story

 

BETA International 2010 "more than 71% sold"

Buoyant exhibitor bookings for BETA International 2010 indicate more than 71% of stand space already sold.......> read full story

 

BETA International 2009 gives trade “fresh impetus”

Enterprising new exhibitors, established brands and consistently good quality buying meant BETA International 2009 sounded an optimistic note for the equestrian, country and pet trades......> read full story

 

Best stands at BETA International 2009

The winners of the BETA International 2009 Best Stand Awards are Ekkia SAS (Best Large Stand over 32 square metres) and Bentley Equestrian (Best Small Stand under 32 square metres)......> read full story

 

BETA International 2009 rewards innovation

Exciting new products in saddlery, horsecare, clothing, feed and safety were recognised by the BETA International 2009 Innovation Awards, sponsored by Equestrian Trade News (ETN)......> read full story

 

BETA International holds stand rates for 2010

BETA International is to retain its stand prices at 2009 rates for the 2010 exhibition......> read full story

 

Abbey Saddlery to sponsor BETA International 2010

Leading British wholesaler Abbey Saddlery & Crafts is to continue as main sponsor of BETA International up to and including 2010......> read full story