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BETA International 2009 Sponsors

Abbey Saddlery & Crafts - main sponsor
Abbey, a leading wholesaler of equestrian products, holds a Royal
Warrant from HM The Queen for the supply of saddlery workshop materials
to the Royal Mews.
The Cheshire, UK based, family run company has exhibited at every annual BETA International in its 26 year history. A renowned manufacturer of bits, with a new range by bitting clinician Hilary Vernon launched at BETA International 2008, Abbey stocks a total of 13,500 lines in its two warehouses.
Well-regarded by the trade for its comprehensive range of saddlers’ supplies from threads and leather to fabrics and buckles, Abbey also distributes saddle trees, Pro Equine boots, Fiebing care products and the KoldBlue cryotherapy range.

Caldene
sponsors the visitors’ carrier bags
The Caldene collection is steeped in heritage. The brand incorporates formal
riding clothing including traditional tweed jackets, jodhpurs and breeches
for competitive riders. Out of the saddle, Caldene creates a classic, ageless
look with its casual yet practical styles. Caldene is the proud sponsor
of leading international show jumper Ellen Whitaker and top show rider
Robert Walker.

Dermoline sponsors the Coffee Shop
The Dermoline family of products encompasses the Clop, Kossolian
and Aintree brands. Owned and distributed by leading wholesaler
Battle, Hayward & Bower,
the Dermoline range includes two GSL (general sales list) licensed products,
Dermoline Sweet Itch Lotion and Dermoline Insecticidal Shampoo. The complete
range is available to all saddleries for distribution to horse owners.
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Horse & Hound sponsors the Champagne & Seafood
Bar and Exhibitor Bags
Horse & Hound is the UK's leading equestrian magazine, and the only
weekly title in the world to serve the needs of the committed rider.
Horse & Hound's independently audited circulation of 68,210 copies
per week offers trade and private advertisers the ultimate audience of
equestrian enthusiasts, competitors and aspiring competitors. Horse & Hound,
plus monthly stable-mates Horse and Eventing, are published by Britain's
largest consumer magazine publisher, IPC Media.

Horseware Ireland sponsors the Horse Demonstration Arena
Horseware Ireland is a pioneer in rug technology with its three world
famous brands – Rambo, Rhino and Amigo which host a full range
of turnout, stable and cooler rugs plus flysheets. Horseware also produces
a Clothing Collection for Riders.

Kenilworth Press sponsors the New Product Gallery
Kenilworth Press, the equestrian publisher, is part of Quiller Publishing,
the leading publisher of country sports books. The group’s
other imprints include Quiller Press, Swan Hill Press and The Sportsman’s
Press.
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PONY
and Horse&Rider magazines sponsor the BETA International
Fashion Show
PONY Magazine is the UK's No1 horsy teen magazine, while Horse&Rider
is the UK's favourite monthly equestrian title. Together the brands continue
to meet the needs of all dedicated horse owners, and remain ever-popular with
riders of every age and ability. PONY and Horse&Rider magazines are published
by DJ Murphy, a Signature group company.
Sponsorship of BETA International 2009 is open only to exhibiting companies and is strictly at the organiser's discretion. For more details, contact Claire Thomas, commercial manager of BETA International organiser EMC, on +44 (0)1937 582111 or email clairet@beta-int.com
