BETA International has named Bransby Horses its chosen charity for 2018. The Lincolnshire-based organisation, one of the largest equine welfare charities in the UK, will enjoy a high-profile presence at next year’s trade fair, with an information stand and a session in The Hub, where visitors and exhibitors can find out more about its crucial work.

We are thrilled to secure support from BETA International and look forward to raising awareness of Bransby Horses' work,”...Read More


BETA International retained its rock-solid reputation as the world’s leading trade exhibition for equestrian, country clothing, outdoor and pet products when it threw open its doors at the NEC, Birmingham, from 22 to 24 January to welcome 3,531 visitors* – 4,163 including re-entries – and almost 300 exhibitors from across the UK and overseas.

This ultimate business and trade buying experience showcased some of the finest products and services available today, with many items unveiled for...Read More


Bit specialist Neue Schule has pledged its commitment to BETA International by agreeing to continue as main sponsor of the trade fair for the next three years. The exciting news was revealed to journalists during the 2017 show as they gathered to see organiser Claire Thomas and Neue Schule CEO Sarfraz Mian sign the formal sponsorship agreement.

“We are thrilled with the company's decision and extremely honoured,” said Claire. “The new agreement means that Neue Schule will...Read More


Craftsmanship, design, technology and invention were put under the spotlight in the 2017 BETA International Innovation Awards, which were presented during this year's trade fair at the NEC, Birmingham, on Monday 23 January.

These highly regarded industry accolades are sponsored by Equestrian Trade News – official media partner of BETA International – and open to all exhibitors with products that have not appeared on the market more than 12...Read More


Polished and professional exhibition stands at BETA International enjoy a fabulous reputation as some of the finest in the world. Carefully planned and constructed, they create powerful and effective commercial space that is both attractive and engaging. The BETA International Best Stand Awards seek to reward companies that go the extra mile.

Every exhibitor is automatically entered into the awards and placed in one of two categories – Best Large Stand (32 sq m and over) or...Read More


Leading wholesaler Battles is to sponsor the complimentary visitor car parking at BETA International 2017 as part of its commitment to the equestrian trade. The trade fair will enjoy exclusive use of car parks North 5, 6 and 7, only a few minutes’ walk from the halls and on a free shuttle bus route operating every seven minutes. BETA International visitors will also be issued with a Battles-branded ticket, which they should surrender before leaving the car parks.

Read More


Equine supplement specialist NAF is set to pop the cork on another year of Champagne Bar sponsorship at BETA International 2017. This sparkling feature is the perfect place for visitors to meet friends and business colleagues for a glass of bubbly in comfortable, relaxed surroundings.

“The sponsorship of the NAF Five Star Champagne Bar is the perfect opportunity for us to support BETA International once again,” said NAF sales and marketing director Linda...Read More


Charles Owen & Co. (Bow) Ltd is to sponsor The Hub at BETA International 2017. This vibrant new feature is set to become a real hive of activity, with product displays, celebrity interviews, retailer seminars and Talking Business, the trade fair's popular industry discussion hosted by Alastair Stewart.

The Charles Owen Hub, with its bright, contemporary staging and large overhead screens, will replace the show's Horse Demonstration & Seminar Arena – sponsored by the riding hat manufacturer...Read More


BETA International is rolling out its free coach service for retailers once again, with return journeys available from Carlisle, Durham and Exeter to the NEC on Sunday 22 January – the first day of the 2017 show. The service, with collection and drop-off points en route, provides a cost-effective and comfortable travel solution.

“Our complimentary coaches always prove extremely popular,” said BETA International organiser Claire Thomas. “Making sure that a visit to the trade fair is as...Read More


The Hy brand is to enjoy a high-profile return to BETA International as sponsor of the show's visitor bags for a third year. This popular range of products for horse and rider belongs to Battles, one of the UK's leading and longest-established wholesalers.

We are extremely pleased to back BETA International once again,” said Battles commercial manager Anna Clarke. “Hy is always very well received by retailers and we want to ensure that this fantastic...Read More