• BETA International teams up with GES for 2018

    14 August 2017


    BETA International is now working in partnership with global exhibition provider GES to deliver core exhibitor services at the 2018 show. With high-quality resources and more than 90 years' experience, GES is a strategic event partner to major brands around the world. It will provide shell-scheme

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  • Five years in a row of Fashion Show sponsorship for Ekkia

    02 August 2017


    French equestrian wholesaler and manufacturer Ekkia is bringing its stylish clothing and fashionable designs to BETA International 2018, where it will continue as sponsor of the Fashion Show for a fifth year. This popular feature, famed for its striking choreography and foot-tapping soundtracks, will be

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  • Henson Franklyn to sponsor 2018 trade fair exhibitor bags

    02 August 2017

    BETA International welcomes design-and-build specialist Henson Franklyn back as sponsor of the show's exhibitor bags for a second year running. The bags, which are handed out to exhibiting companies on arrival, will be branded with the company's striking logo and are packed with a range of trade fair

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  • Sponsorship hat-trick for Schockemöhle Sports

    19 June 2017

    It's a hat-trick for Schockemöhle Sports as the iconic German company returns to BETA International in 2018 to sponsor the Coffee Shop under its TONICS footwear brand for a third consecutive year.

    “BETA International offers us a fantastic opportunity to reach out to existing and potential

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  • Hy range backs BETA International 2018

    08 May 2017

    The Hy range from leading wholesaler Battles is set to make a big splash at BETA International when it returns as visitor bag sponsor for the 2018 show. This is the fourth year of support from the popular equestrian brand of essential products for horse and rider. Its distinctive Hy logo will feature

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  • Early bird bookings boost 2018

    07 April 2017

    BETA International is stepping out in a strong position as more than 72 per cent of its commercial space has been booked following last month's deposit deadline. Companies, from large, established brands to small, new start-ups, are now set to take their place at the NEC for the 2018 show from 21 to 23

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  • 2017 – a class act from start to finish

    02 March 2017

    BETA International retained its rock-solid reputation as the world’s leading trade exhibition for equestrian, country clothing, outdoor and pet products when it threw open its doors at the NEC, Birmingham, from 22 to 24 January to welcome 3,531 visitors* – 4,163 including re-entries – and almost 300

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  • BETA International backs Bransby Horses charity

    28 February 2017

    BETA International has named Bransby Horses its chosen charity for 2018. The Lincolnshire-based organisation, one of the largest equine welfare charities in the UK, will enjoy a high-profile presence at next year’s trade fair, with an information stand and a session in The Hub, where visitors and

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  • Neue Schule to remain as trade fair’s main sponsor until 2020

    31 January 2017

    Bit specialist Neue Schule has pledged its commitment to BETA International by agreeing to continue as main sponsor of the trade fair for the next three years. The exciting news was revealed to journalists during the 2017 show as they gathered to see organiser Claire Thomas and Neue Schule CEO

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  • A celebration of innovation at BETA International 2017

    31 January 2017

    Craftsmanship, design, technology and invention were put under the spotlight in the 2017 BETA International Innovation Awards, which were presented during this year's trade fair at the NEC, Birmingham, on Monday 23 January.

    These highly regarded industry accolades are sponsored by Equestrian Trade

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  • Exhibitors go that extra mile in BETA International’s Best Stand Awards

    30 January 2017

    Polished and professional exhibition stands at BETA International enjoy a fabulous reputation as some of the finest in the world. Carefully planned and constructed, they create powerful and effective commercial space that is both attractive and engaging. The BETA International Best Stand Awards

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  • Battles backs BETA International visitor car parking

    05 October 2016

    Leading wholesaler Battles is to sponsor the complimentary visitor car parking at BETA International 2017 as part of its commitment to the equestrian trade. The trade fair will enjoy exclusive use of car parks North 5, 6 and 7, only a few minutes’ walk from the halls and on a free shuttle bus

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  • NAF's sparkling trade fair sponsorship

    25 September 2016

    Equine supplement specialist NAF is set to pop the cork on another year of Champagne Bar sponsorship at BETA International 2017. This sparkling feature is the perfect place for visitors to meet friends and business colleagues for a glass of bubbly in comfortable, relaxed surroundings.


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  • Charles Owen hangs its hat on The Hub at trade fair

    19 September 2016

    Charles Owen & Co. (Bow) Ltd is to sponsor The Hub at BETA International 2017. This vibrant new feature is set to become a real hive of activity, with product displays, celebrity interviews, retailer seminars and Talking Business, the trade fair's popular industry discussion hosted by Alastair

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  • BETA International's free coach service runs again

    18 September 2016

    BETA International is rolling out its free coach service for retailers once again, with return journeys available from Carlisle, Durham and Exeter to the NEC on Sunday 22 January – the first day of the 2017 show. The service, with collection and drop-off points en route, provides a cost-effective

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  • Hy brand sponsorship hat-trick at BETA International trade fair

    21 August 2016

    The Hy brand is to enjoy a high-profile return to BETA International as sponsor of the show's visitor bags for a third year. This popular range of products for horse and rider belongs to Battles, one of the UK's leading and longest-established wholesalers.

    “We are extremely pleased to back BETA

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  • Wocket Woy rides into BETA International

    12 August 2016

    Facebook phenomenon Wocket Woy is set to thrill BETA International visitors, with professional jump jockeys “Batch”, Mattie Batchelor, and the “Pwoducer”, Marc Goldstein, set to appear at the 2017 show, where they will take part in interviews, awards and activities on Monday 23 and Tuesday 24

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  • BETA International set to host compulsory CPD seminar

    24 July 2016

    BETA International 2017 is to host a compulsory CPD seminar for SQPs entitled The Code of Practice – Keeping Yourself Compliant, which will be presented by AMTRA secretary-general Stephen Dawson.

    The 45-minute seminar, worth six CPD points, will take place on both Sunday 22 and Tuesday 24 January. It

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  • Henson Franklyn to sponsor 2017 trade fair exhibitor bags

    20 July 2016

    Exhibition stand design and build specialist Henson Franklyn is to make its BETA International début as sponsor of the 2017 show’s exhibitor bags. The bags, which will sport the company's distinctive logo, are widely regarded as trade fair essentials and handed out to companies on arrival by

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  • Alastair Stewart back at BETA International by popular demand

    06 July 2016

    ITV newscaster Alastair Stewart is to return to BETA International, where he will host the 2017 trade fair’s Talking Business feature – an exciting industry debate where the very latest hot topics take centre stage.

    “I am delighted to be taking part once again in this premier event for our

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  • Ekkia sponsors BETA International Fashion Show for fourth year

    06 July 2016

    Leading French equestrian wholesaler and manufacturer Ekkia is to return to BETA International as sponsor of the Fashion Show for a fourth consecutive year. This showcase of the latest country and rider clothing collections will be named after the company's flagship brand, Equi-Thème.

    The Fashion Show is

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  • Shires sponsors trade fair’s New Product Gallery for fourth year

    09 May 2016

    It's four in a row for Royal Warrant holder Shires Equestrian as it sponsors the New Product Gallery at BETA International for another year. The popular showcase, which highlights latest lines, brands and launches at the show, always proves a big hit with visiting retailers on a mission to track down

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