BETA International is the world's No 1 trade fair for equestrian, country clothing, outdoor and pet products. It has led the way for more than 40 years and remains an integral part of the industry it serves.

Attracting an exclusively B2B audience of key industry buyers and exhibitors from the UK and overseas, the show enjoys a fine pedigree as part of the British Equestrian Trade Association (BETA) Group and is organised by its commercial arm, Equestrian Management Consultants (EMC), publisher of Equestrian Trade News (ETN) magazine and the Trade Suppliers Directory (TSD), and owner of EMC PR agency and the online British Equestrian Directory.


Admissions policy

As a B2B show, BETA International operates a trade-only entry policy. Potential visitors – including retailers, manufacturers, farriers, SQPs, agents, distributors and wholesalers –are invited to register online for free tickets before the event or they can pay a £10 fee per company on the door.



All BETA International visitor entries are verified by the Audit Bureau of Circulations (ABC) to provide a clear and accurate reflection of the show's attendance with figures that can be trusted.


Chosen Charities

BETA International has supported a wide range of equine charities over the years, including World Horse Welfare, The Brooke, Help for Heroes Bransby Horses and Hope Pastures.