About The BETA Group


The British Equestrian Trade Association (BETA) represents more than 800 British suppliers and retailers. Members include producers of famous brands and more than 400 tack shops across the UK. It supports riders and horse owners by striving for excellence on behalf of equestrian shops and shoppers – and protects consumers by making sure that only tack shops run in a professional manner are allowed to become members and display the trade association's logo.

Equestrian Management Consultants (EMC) is the commercial arm of BETA, taking responsibility for generating revenue for the trade association and its membership.

It boasts a strong and extensive portfolio, which includes BETA International, leading B2B magazine Equestrian Trade News (ETN), the Trade Suppliers Directory (TSD), the online British Equestrian Directory and EMC PR, a-pay-as-you-go communications service.


BETA Subsidy

BETA Retail Members who visit the trade fair on at least two days can claim a subsidy of £50 per company to help offset the cost of fuel and accommodation.

For further details please contact tinah@beta-int.com


BETA Gala Dinner

The British Equestrian Trade Association's annual Gala Dinner – with the BETA Business Awards – takes place at the National Motorcycle Museum, near Birmingham. This glittering social occasion is a real high point of the equestrian trade's calendar and a fabulous opportunity to party with friends and colleagues. Contact Tina Hustler for further information or to book your tickets, email or telephone +44 (0)1937 587062.