BETA International is offering a free coach service for retailers visiting the show on Tuesday 23 January. The handy return service operates from Exeter and Carlisle, with pick up points en route to and from the NEC, Birmingham.

The coaches offer a great, stress-free travelling experience with no driving, parking or fuel purchases. Instead, passengers – who each receive a goody bag courtesy of the show's main sponsor, Neue Schule – can sit back and relax. Full timetables of the two service routes can be viewed at beta-int/visit/travel, where online bookings can also be also made.

“Our complimentary coaches are designed to help make a visit to the trade fair as easy as possible,” said BETA International organiser Claire Thomas. “We introduced the service as part of our commitment to providing a first-class visitor experience and, this year, we opted to run it on the last day of the show – rather than the first, as in previous years – to tie in nicely with Training Tuesday, a whole day dedicated to learning for retailers and their staff.”

For further information about the coach service, contact trade fair operations manager Jackie Woolley, telephone 01937 582111 or email


For media enquires...

Contact: Deborah Hayward, BETA International Press Officer


Telephone: 01765 635314 / 01937 582111

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