Finest Brands International – home of the iconic Toggi label – will continue as BETA International's official clothing supplier for an eighth consecutive year. As part of the agreement, all members of the trade fair's organising team will wear specially selected garments from Toggi's stylish country collections – each dual-branded with embroidered logos.
“We have long regarded Finest Brands International as one of our most loyal supporters,” said trade fair organiser Claire Thomas. “We are thrilled that, with their help, all members of the BETA International team – from those working behind the scenes to those liaising directly with exhibitors and visitors in the halls – always look incredibly smart and instantly recognisable while on duty. Ensuring that our corporate appearance is firing on all cylinders is extremely important, as it is a tremendous reflection on the professionalism of the show.”
Sarah-Jane Fedarb, managing director, of Finest Brands International, added: “Everyone at Finest Brands is very proud that the hardworking BETA International team will be donning Toggi clothing and footwear for the 2019 trade fair. They do an outstanding job of organising and managing the event, for which the whole trade is very grateful.”
All members of the BETA International organising team wear branded shirts and gilets from Toggi, which is famed for its leisure and rider wear. Toggi’s equestrian garments are aimed at those who want to enjoy the outdoors in comfort and style, with jodhpurs, boots, jackets, shirts, breeches and accessories for everything from mucking out to competition riding.
The BETA International organising team take their pick from a stylish selection of classic country clothing, selecting pieces that will remain crisp and comfortable throughout the three-day show. This year, female members wore Toggi's checked Tattersall shirts and waxed Cambridge gilets, while men opted for Toggi checked Cresswell shirts and water-repellent Tiverton gilets.
Toggi joins the trade fair’s fellow supporters, media partner Equestrian Trade News, Champagne Bar sponsor NAF and main sponsor Neue Schule.
BETA International is the world’s leading trade fair for equestrian, country clothing, outdoor and pet products. The 2019 show takes place at the NEC, Birmingham, from 20 to 22 January. For further information about exhibiting, contact James Palmer, telephone +44 (0)1937 582111 or email firstname.lastname@example.org.