Yorkshire-based equine welfare sanctuary Hope Pastures is preparing to make a welcome return to BETA International as the show's chosen charity for 2019. The support will provide significant exposure for Hope Pastures by highlighting its equine rescue, rehabilitation and rehoming work in the region to a large trade-only audience.
“Hope Pastures does such an incredible job and we are thrilled to be involved with the charity once again,” said BETA International organiser Claire Thomas. “The organisation is run by the most caring and dedicated team, and their enthusiasm is infectious. You cannot fail but to be moved – and encouraged – by their welfare work and want to do your bit to help them.”
Kim Pengelly, one of Hope Pastures’ trustees, added: “As the show’s chosen charity, Hope Pastures will enjoy the opportunity to raise awareness of the diversity of our work and build relationships with industry suppliers, whose support could help us to help more animals.
“Small charities such as ours work tirelessly to ensure income covers costs so that we remain solvent and able to carry out our work. We are a dynamic team and hope to be able to work with the equestrian trade to enable the rescue of more animals in need and help them to have fulfilling and useful lives.”
Hope Pastures will enjoy a high-profile presence at the show, with an information stand in the halls and a place in the presentation programme, where it will showcase its work to visitors and exhibitors keen to find out more. It first secured trade fair support as chosen charity for BETA International 2016.
Since then, it has been successful in retaining its lean structure, with very few overheads, as 95p in every pound is spent directly on the equines in its care. Rescue, rehabilitation and rehoming continue, in addition to a range of community and therapeutic services.
The charity also focuses on improving the education of local horse owners and prioritises the rescue of entire animals and mares from breeding situations to help address the UK's current equine crisis, in which many animals are dumped in terrible conditions.
A new initiative introduced by Hope Pastures has seen the charity introduce a welfare coordinator and team of volunteers who work within the community to support local horse owners needing assistance in caring for their animals and, when this is not possible, help to find experienced new homes for equines in need. Only when these routes are not practical do they admit the animal to the sanctuary – vastly expanding the numbers of animals they can help. For further information about the charity, please visit www.hopepastures.org.
BETA International is the world’s leading trade fair for equestrian, country clothing, outdoor and pet products. It will take place next year at the NEC, Birmingham, from 20 to 22 January.
For information about exhibiting, contact James Palmer, telephone +44 (0)1937 582111 or email firstname.lastname@example.org.