What's pink, extremely handy and given to everyone arriving at BETA International? A Hy- sponsored visitor bag, of course. The 2019 show will see this popular brand of equestrian essentials for horse and rider, from leading wholesaler Battles, returning to lend its support for the fifth year in a row.

The bags will feature the distinctive Hy logo, giving the brand a high-profile presence throughout the event and visitors an “extra pair of hands” for carrying promotional literature and samples gathered during the three-day trade buying event.

“We are really pleased to be supporting the show once again where Hy will be showcasing lots of new products,” said Battles commercial director Anna Dewey Clarke. “We have put some great freebies inside the sponsored bags and there is also a competition to win an exciting collection of Hy products. Visitors just need to take their entry along to the Battles stand, G4.1.”

BETA International organiser Claire Thomas added: “This is great news for the trade fair and a brilliant opportunity for us to work alongside Battles once again. The visitor bags are a brilliant way to enhance the visitor experience and we are really pleased that Hy is playing such a key role.”

Hy joins the trade fair’s fellow supporters, official media partner Equestrian Trade News, Champagne Bar sponsor NAF, New Product Gallery sponsor Shires Equestrian, official clothing supplier Toggi and main sponsor Neue Schule.

BETA International is the world’s leading trade fair for equestrian, country clothing, outdoor and pet products. The 2019 show will take place at the NEC, Birmingham, from 20 to 22 January. For further information about exhibiting, contact James Palmer, telephone +44 (0)1937 582111 or email jamesp@beta-int.com.

For media enquires...

Contact: Deborah Hayward, BETA International Press Officer

Email: deborahh@beta-int.com

Telephone: 01765 635314 / 01937 582111

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