It's a sponsorship hat-trick for design-and-build specialist Henson Franklyn, which is lending its backing to BETA International’s exhibitor bags for the third year running. These sturdy trade fair essentials are beautifully branded with the company's eye-catching logo and handed out to all exhibitors on arrival.

“At Henson Franklyn, we pride ourselves on being part of ‘the team’ – whether that is for our direct commercial clients or the many organisers we work with,” said the company's managing director, Tim Henson. “Therefore, supporting BETA International makes complete sense to us. We continue to enjoy working with the trade fair team and, as so many of our clients exhibit here, it makes a perfect match for us.”

BETA International organiser Claire Thomas added: “We have really enjoyed working with Tim and the rest of the Henson Franklyn team. We are thrilled that they have opted to continue their sponsorship. Support such as this makes a world of difference to the show.”

Henson Franklyn joins fellow BETA International supporters Equestrian Trade News, Hy, NAF, Shires Equestrian, Stubbs England, Toggi and main sponsor Neue Schule.

BETA International is the world’s leading trade fair for equestrian, country clothing, outdoor and pet products. The 2019 show will take place at the NEC, Birmingham, from 20 to 22 January. For further information about exhibiting, contact James Palmer, telephone +44 (0)1937 582111 or email, or visit

For media enquires...

Contact: Deborah Hayward, BETA International Press Officer


Telephone: 01765 635314 / 01937 582111

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