TopSpec Equine is set to sponsor the BETA International Coffee Shop under its VetSpec brand, which has launched a hypoallergenic, cereal grain-free range of Super Premium complete dog foods. This exciting initiative will give VetSpec a high-profile presence at the 2019 show.

“As TopSpec Equine experienced a number of incredibly successful years as sponsor of this very same feature, we understand perfectly how effective supporting BETA International in this way can be,” said company managing director Philip Tyler. “We are really excited about VetSpec's new range and very much looking forward to the opportunity of being able to introduce it to the show's visitors. Sponsoring the Coffee Shop plays a key role in our marketing strategy and will be a powerful tool in helping to secure maximum traction for this new-to-the-market brand.”

BETA International organiser Claire Thomas added: “We are thrilled to have Philip and the TopSpec and VetSpec teams on board. The company has been a loyal supporter of the trade fair for many years and both I and the rest of the organising team are really looking forward to joining forces once again.”

The VetSpec Coffee Shop sits at the very heart of the show, at the centre of the halls. It is a popular meeting point for exhibitors and visitors taking a well-deserved rest or enjoying a catch-up with friends, colleagues and clients.

VetSpec joins the trade fair’s fellow supporters, official media partner Equestrian Trade News, exhibitor bag sponsor Henson Franklyn, visitor bags sponsor Hy, Champagne Bar sponsor NAF, New Product Gallery sponsor Shires Equestrian, official model horse supplier Stubbs England, official clothing supplier Toggi and main sponsor Neue Schule.

BETA International is the world's leading trade fair for equestrian, country clothing, outdoor and pet products. The 2019 show will take place at the NEC, Birmingham, from 20 to 22 January. For further information about exhibiting, contact James Palmer, telephone +44 (0)1937 582111 or email



For media enquires...

Contact: Deborah Hayward, BETA International Press Officer


Telephone: 01765 635314 / 01937 582111

Back to news