Footwear distributor Gardiner Bros & Co has stepped up to sponsor BETA International's Chill-Out Zone at the 2019 show under its The Original MUCK Boot Company brand. This popular feature, which allows visitors and exhibitors to kick back and relax during a busy day's business, provides a peaceful oasis within the halls, with trees, plants, comfortable seating, refreshments on sale and therapists offering a massage service.

“BETA International and its network of retailers is incredibly important to us, as this represents our core consumer,” said category brand manager Charlie Keyser. “We are delighted with the opportunity to sponsor the Chill-Out Zone and really looking forward to next year's show, where we hope to see lots of visitors on our stand or in the zone itself.”

Trade fair organiser Claire Thomas added: “It is such good news that Charlie and the Gardiner Bros team are offering their support and we're really looking forward to working alongside them over the coming months. Our strength and position as the world's No 1 trade show is in no small part down to the backing it receives from the industry and we are extremely pleased to welcome the company to our team of key sponsors.”

The Original MUCK Boot Company joins fellow BETA International supporters official media partner Equestrian Trade News, The Spotlight sponsor Charles Owen, exhibitor bag sponsor Henson Franklyn, visitor bag sponsor Hy, Champagne Bar sponsor NAF, New Product Gallery sponsor Shires Equestrian, official model horse supplier Stubbs England, official clothing supplier Toggi, Coffee Shop sponsor VetSpec and main sponsor Neue Schule.

BETA International is the leading trade fair for equestrian, country clothing, outdoor and pet products. Next year’s show takes place at the NEC, Birmingham, from 20 to 22 January. For further information about exhibiting, contact James Palmer, telephone +44 (0)1937 582111, email or visit

For media enquires...

Contact: Deborah Hayward, BETA International Press Officer


Telephone: 01765 635314 / 01937 582111

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