The superior skills and craftsmanship of British saddlers are being showcased in an exciting new initiative developed by BETA International in collaboration with Abbey England, one of the UK's leading saddlery workshop suppliers.

The Abbey England Saddlery Pavilion, supported by the Worshipful Company of Saddlers, will allow some of the country's finest saddle makers to enjoy a presence at the show. British saddlery and leather work have an enviable reputation around the world and are highly prized among overseas buyers visiting BETA International.

“The Abbey England Saddlery Pavilion is a brilliant opportunity to see British saddlery at its best,” said BETA International sales manager James Palmer. “This new feature will help to support the UK's historic saddlery industry at a time when Walsall is finding it difficult to attract new blood. It also allows companies that have not previously exhibited at BETA International – or those that have not done so for a while – to dip their toe back into a receptive and enthusiastic world market.”

All saddlery companies wishing to secure a place in the pavilion should not have had an independent presence at the show during the past three years. Abbey England will have its usual stand at the show but will not appear in the pavilion. The area itself will house 11 British saddlery and leather suppliers, each on a stand of up to 6 square metres, with allocation carried out on a first come, first served basis. Five companies are already booked to appear.

Richard Brown, managing director of Abbey England, added: “We are delighted to be supporting the Saddlery Pavilion at BETA International. This is a new innovation at the trade fair and has come about because it aligns with the Abbey England philosophy of supporting the British saddlery industry and the fantastic craftsmanship and skills available throughout Walsall and the UK as a whole.

“We need to shout about the fantastic skills, knowledge, history and heritage that we have to offer throughout the country and be proud that British saddlery and our much-valued bench saddlers continue to produce such fantastic saddles and leather goods as a whole. Supporting the Saddlery Pavilion also highlights the crucial work of Abbey England, which takes place right in the heart of the manufacturing industry alongside our wonderful customers.”

BETA International is the leading trade fair for equestrian, country clothing, outdoor and pet products. Next year’s show takes place at the NEC, Birmingham, from 20 to 22 January. For further information about exhibiting in the Abbey England Saddlery Pavilion, contact James Palmer, telephone +44 (0)1937 582111 or email


For media enquires...

Contact: Deborah Hayward, BETA International Press Officer


Telephone: 01765 635314 / 01937 582111

Back to news