Leading French equestrian wholesaler and manufacturer Ekkia is to return to BETA International as sponsor of the Fashion Show for a fourth consecutive year. This showcase of the latest country and rider clothing collections will be named after the company's flagship brand, Equi-Thème.
The Fashion Show is a vibrant, colourful collection of exciting, up-to-date designs, colours, fabrics and textures from some of the world's most respected clothing and footwear brands. It flags up the latest trends and acts as a powerful magnet for buyers searching for new stock.
“Ekkia's stylish and sophisticated ranges are the perfect match for this sponsorship and we are extremely pleased that the company has agreed to continue its support for another year,” said BETA International organiser Claire Thomas. “The Equi-Thème Fashion Show is undoubtedly one of our most popular features, with its contemporary playlist, professional choreography, dancing models and eye-catching scenes.”
Ekkia president Jean-François Vignion added: “Equi-Thème is proud to sponsor the Fashion Show at BETA International – the event of the year that should never be missed! It is essential for us to unveil our collections by putting them under the spotlight and highlighting our presence around the world. Our design team ensures that we develop clothing that is both technical and on trend to satisfy the needs of riders who wear them day after day as part of their passion for equestrianism.”
Ekkia joins fellow BETA International supporters Schockemöhle Sports, Shires Equestrian, Toggi and main sponsor Neue Schule. BETA International is the world’s leading equestrian, country clothing, outdoor and pet products trade exhibition. The 2017 show will take place at the NEC, Birmingham, from 22 to 24 January. For further information about exhibiting, contact James Palmer, telephone +44 (0)1937 582111, email firstname.lastname@example.org or visit www.beta-int.com.