The Hy brand is to enjoy a high-profile return to BETA International as sponsor of the show's visitor bags for a third year. This popular range of products for horse and rider belongs to Battles, one of the UK's leading and longest-established wholesalers.

We are extremely pleased to back BETA International once again,” said Battles commercial manager Anna Clarke. “Hy is always very well received by retailers and we want to ensure that this fantastic collection of equestrian essentials remains in the spotlight. Sponsoring the show's visitor bags is a fantastic way to do this.”

BETA International organiser Claire Thomas added: “We are really looking forward to welcoming Hy to the show once again. Battles has exhibited at the trade fair since the very early days and we are thrilled that it has decided to support this initiative for another year.”

The sponsorship will see Hy-branded bags handed out to visitors on arrival at BETA International 2017. The brand joins fellow sponsors Battles, Charles Owen, Ekkia, Equestrian Trade News, Henson Franklyn, NAF, Shires Equestrian, Schockemöhle Sports, Toggi and main sponsor Neue Schule.

BETA International is the world’s leading trade exhibition for equestrian, country clothing, outdoor and pet products. The 2017 show will take place at the NEC, Birmingham, from 22 to 24 January. For further information about exhibiting, contact James Palmer, telephone +44 (0)1937 582111 or email


For media enquires...

Contact: Deborah Hayward, BETA International Press Officer


Telephone: 01765 635314 / 01937 582111

Back to news