BETA International is rolling out its free coach service for retailers once again, with return journeys available from Carlisle, Durham and Exeter to the NEC on Sunday 22 January – the first day of the 2017 show. The service, with collection and drop-off points en route, provides a cost-effective and comfortable travel solution.

“Our complimentary coaches always prove extremely popular,” said BETA International organiser Claire Thomas. “Making sure that a visit to the trade fair is as easy as possible remains a priority for us.”

The service, provided by Momentum Coach Hire, departs early from each location and arrives at the trade fair at about 9.30am. Timetables for the three routes are on the BETA International website,, where bookings can also be made online. Demand is expected to be high, so reservations should be made as soon as possible.

All passengers will receive a goody bag from main sponsor Neue Schule. For further information about the service, contact the trade fair's operations manager, Jackie Woolley, telephone 01937 582111 or email

BETA International is the world’s leading equestrian, country clothing, outdoor and pet products trade exhibition. The 2017 show will take place at the NEC, Birmingham, from 22 to 24 January. For further information about exhibiting, contact James Palmer, telephone +44 (0)1937 582111 or


For media enquires...

Contact: Deborah Hayward, BETA International Press Officer


Telephone: 01765 635314 / 01937 582111

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