BETA International is stepping out in a strong position as more than 72 per cent of its commercial space has been booked following last month's deposit deadline. Companies, from large, established brands to small, new start-ups, are now set to take their place at the NEC for the 2018 show from 21 to 23 January.

Returning exhibitors include A Perry & Co, Bates Saddles and Wintec Saddles from Australia, Danish Design Pet Products, Fits Riding from the US, Horse & Countryside magazine, Musto and, back with bigger stands, Platinum Agencies and The Golden Paste Company.

Completely new signings include Busse Sportartikel & Co of Germany, Cheval & Rider Wear of Pakistan, Benz Equestrian of India and the UK’s Saddlery Trade Services of Walsall and Thomas Grey.

“We are extremely pleased that so many companies booked ahead of the deposit deadline,” said BETA International sales manager James Palmer. “It is a fantastic endorsement of the trade fair as the ultimate industry buying event and the No 1 business platform for developing domestic and overseas markets.

“Although a proportion of the show's space is now taken, we still have some tremendous opportunities available. With stands from as little as £1038 plus VAT and a selection of high-profile locations on offer, BETA International offers the perfect and cost-effective solution for companies seeking to secure a foothold in a global market.”

BETA International is the world's leading trade exhibition for equestrian, country clothing, outdoor and pet products. The 2018 show will take place at the NEC, Birmingham, from 21 to 23 January. For further information about exhibiting, contact James Palmer, telephone +44 (0)1937 582111 or email

For media enquires...

Contact: Deborah Hayward, BETA International Press Officer


Telephone: 01765 635314 / 01937 582111

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