BETA International welcomes design-and-build specialist Henson Franklyn back as sponsor of the show's exhibitor bags for a second year running. The bags, which are handed out to exhibiting companies on arrival, will be branded with the company's striking logo and are packed with a range of trade fair essentials, including the show's 2018 catalogue.

“Having seen the benefit of sponsorship at BETA International for the first time last year, it makes perfect sense for our business to continue this relationship,” said Tim Henson, of Henson Franklyn. “Many of our clients exhibit at the trade fair and sponsoring it in this way allows us to offer wider support to the equestrian industry.” 

Trade fair organiser Claire Thomas added: “We are extremely pleased that Henson Franklyn is continuing to support BETA International. Tim and his team have been great to work with over the years and it's such good news that they have decided to remain on board as one of our loyal supporters.”

Henson Franklyn joins fellow BETA International supporters Charles Owen and Airowear, Ekkia, Equestrian Trade News, Hy, Schockemöhle Sports, Shires Equestrian, Toggi and main sponsor Neue Schule.

BETA International is the world’s leading trade fair for equestrian, country clothing, outdoor and pet products. The 2018 show will take place at the NEC, Birmingham, from 21 to 23 January. For further information about exhibiting, contact James Palmer, telephone +44 (0)1937 582111 or email, or visit 

For media enquires...

Contact: Deborah Hayward, BETA International Press Officer


Telephone: 01765 635314 / 01937 582111

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