French equestrian wholesaler and manufacturer Ekkia is bringing its stylish clothing and fashionable designs to BETA International 2018, where it will continue as sponsor of the Fashion Show for a fifth year. This popular feature, famed for its striking choreography and foot-tapping soundtracks, will be named after the company's Equithème brand.


Eye-catching digital images provide a stunning backdrop for this showcase of country clothing and rider wear, with the cream of autumn/winter collections put on parade. The Equithème Fashion Show is the first port of call for the trade fair's audience of industry buyers on the lookout for new stock.


“We are thrilled that Ekkia has chosen to sponsor once again,” said BETA International organiser Claire Thomas. “The company has a great reputation for quality garments and contemporary good looks that are also hallmarks of the Fashion Show, which makes the sponsorship a perfect partnership. We have really enjoyed working with the Ekkia team over the past few years and are looking forward to doing the same as we prepare for 2018.”


Ekkia director Eric Imiola added: “The Fashion Show at BETA International is the place to unveil our Equithème collections to customers in a fun and modern way, and we are so fortunate to be sponsoring this event once again. Our new collections appeal to the modern-day rider and owner, and have been developed to be more technical but fashionable, making our clothing a must-have for each season.”

Ekkia joins fellow BETA International supporters Charles Owen and Airowear, Equestrian Trade News, Henson Franklyn, Hy, Schockemöhle Sports, Shires Equestrian, Toggi and main sponsor Neue Schule.


BETA International is the world’s leading trade fair for equestrian, country clothing, outdoor and pet products. The 2018 show will take place at the NEC, Birmingham, from 21 to 23 January. For further information about exhibiting, contact James Palmer, telephone +44 (0)1937 582111, email or visit


For media enquires...

Contact: Deborah Hayward, BETA International Press Officer


Telephone: 01765 635314 / 01937 582111

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