BETA International is now working in partnership with global exhibition provider GES to deliver core exhibitor services at the 2018 show. With high-quality resources and more than 90 years' experience, GES is a strategic event partner to major brands around the world. It will provide shell-scheme stands, electrics, flooring, graphics and logistics to companies with a presence at the show, as well as design-and-build options for space-only exhibitors.


“We are extremely pleased that GES has joined us as we prepare for BETA International 2018,” said trade fair organiser Claire Thomas. “The company has extensive knowledge of the exhibition sector and plays an integral role at more than 3,000 trade and consumer events every year. GES's wide range of solutions, tailored to individual budgets, is extremely appealing to us, so we decided to welcome them on board as part of our remit to deliver a streamlined service and first-class resources to exhibitors.”


Jason Stead, managing director, GES UK, added: “It is a huge honour to partner with the talented team at BETA International. This is a highly prestigious exhibition welcoming more than 4,500 industry buyers each year and it is a world leader in a multi-billion-pound equestrian market. We relish the opportunity to build on this strategic partnership and help to deliver the best event yet in 2018.”


BETA International is the leading trade fair for equestrian, country clothing, outdoor and pet products. Next year’s show takes place at the NEC, Birmingham, from 21 to 23 January. For further information about exhibiting, contact James Palmer, telephone +44 (0)1937 582111, email or visit


For media enquires...

Contact: Deborah Hayward, BETA International Press Officer


Telephone: 01765 635314 / 01937 582111

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