BETA International takes place at the NEC, Birmingham, UK in halls 6,7 & 8. Its central location makes it easily accessible from anywhere in the world, with motorway networks, Birmingham International Airport and Birmingham International Station right on the doorstep.

Travelling by car

Postcode: B40 1NT

Follow the signs to the NEC from Junction 4 of the M6 and Junction 6 of the M42. Once in the NEC complex, look out for BETA International signs. After parking, hop on a car park shuttle bus to Halls 6, 7 and 8.

Taking the train

The NEC is located next door to Birmingham International railway station. Many services run directly here, but those that don't connect at nearby Birmingham New Street, 10 minutes away. For further information, call National Rail enquiries on +44 (0)3457 484950.

Visitors and exhibitors travelling to the NEC by Virgin Trains can secure a 25 per cent discount on advance fares when booking tickets up to 12 weeks before the show dates. Follow this link to take advantage of this money-saving offer.

Virgin Trains Discount

Catching a plane

Board a plane to Birmingham International Airport, which is minutes away from the NEC. The free and fast Air-Rail Link runs from the airport to Birmingham International Station and from there it's only a short walk to the NEC. The Air-Rail Link runs every two minutes and takes just 90 seconds to reach its destination. Check out full flight information here.

Hotel Shuttle

BETA International operates a free return shuttle service to and from key hotels close to the NEC.


TOA black cabs provide the NEC's official taxi service. Cabs are available from the ranks outside the main entrances or can be booked in advance, telephone +44 (0)121 427 8888 or Freephone 0800 0142 729.

BETA Subsidy

BETA Retail Members who visit the trade fair on at least two days can claim a subsidy of £50 per company to help offset the cost of fuel and accommodation. For further details contact Tina Hustler or telephone +44 (0) 1937 587062.