Cutting-edge design and technology, creative invention and huge amounts of research and development are celebrated in the Innovation Awards, sponsored by Equestrian Trade News, the show's official media partner. This prestigious B2B competition is highly regarded across the industry and, in 2019, the judging and presentations will take place on Sunday 20 January – the very first day of the show.

Every exhibitor is welcome to submit an entry into the awards, provided that the entry is truly innovative and has not been introduced to the international market more than 12 months before BETA International 2019.

The competition is divided into eight categories: Country Clothing & Footwear, Feed & Supplements, General, Horsecare Equipment & [Horse] Clothing, Pet Products, Rider Clothing & Footwear, Saddlery & Tack and Safety & Security.

All entries are judged by an independent panel of specialists – each specially chosen for their expertise in a particular field. Judging takes place behind closed doors in a room adjacent to the halls on the first day of the show. The winning products are then announced later that day at an awards ceremony in The Charles Owen Spotlight, where exhibitors and visitors gather to congratulate companies as they collect their trophies.

Celebrations continue at the After-Show Drinks, which take place immediately after the awards ceremony.