This session is designed for equine businesses ready to work more effectively with the people riders already trust. We'll explore why coach-led influence goes beyond traditional partnerships, what makes these collaborations truly work, and how to spot the difference between shallow sponsorships and meaningful brand alignment.

Led by marketing experts and experienced equestrian coaches, this session blends strategic insight with grounded, real-world experience. You'll leave with a new perspective on equestrian influence and a clearer understanding of how coach-led collaboration can amplify your marketing strategy and connect your brand with the audiences who matter most.