Welcome!

It's a very special time for BETA International, as this world-leading trade exhibition celebrates its 40th anniversary in 2019 – that's four decades of supporting the equestrian, country clothing, outdoor and pet product sectors.

Hailed as the ultimate buying experience, BETA International offers a unique global business and networking platform for members of the industry – and a fabulous opportunity to see hundreds of the most exciting and innovative new products unveiled for the very first time.

These, coupled with a daily programme of top-class speakers, celebrity interviews and prestigious industry awards, make BETA International simply unmissable for any brand and retailer serious about gaining a competitive edge. 

BETA International takes place at the NEC, Birmingham, UK, bringing buyers and suppliers together in one place over three days. We look forward to seeing you there…

BETA International has supported a wide range of equine charities over the years. For the 2019 show we welcome Hope Pastures.