BETA International is the very best way to kick-start the year. It welcomes buyers from across the UK and overseas who are keen to source exciting new products, ideas and inspiration. Exhibiting at the show makes sure that you’re first in line to meet them.
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BETA International is the go-to show for buying, business, inspiration and boosting your industry knowledge and know-how. Around 300 exhibitors from across three dynamic sectors, three packed halls and three busy trading days all add up to one brilliant show. Don’t miss this fabulous opportunity to put yourself firmly in the equation.
Latest Show News
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It’s a sponsorship hat-trick for equine supplement specialist NAF, which is backing BETA International’s Champagne Bar for a third time as part of a three-year deal. The company’s support sees this po ... -
TopSpec Equine is backing the BETA International Coffee Shop under its VetSpec brand for a second year. This high-profile sponsorship allows the company to highlight the distinctive brand to retailers ... -
Stand design-and-build specialist Henson Franklyn is sponsoring BETA International ‘s exhibitor bags for the fourth year in a row. These brightly branded trade show essentials are handed out to all ex ... -
Shires Equestrian has signed to sponsor BETA International’s New Product Gallery for the seventh consecutive year, in line with the company’s commitment to supporting the trade. This highly popular sh ... -
The BETA International Saddlery Pavilion – supported by the Society of Master Saddlers and the Worshipful Company of Saddlers – is offering saddle and leatherwork companies an exciting opportunity to ... -
Top-class presentations are the hallmark of BETA International and some of the very best speakers and personalities in the business are preparing to take to the podium once again in 2020. Back by popu ... -
BETA International 2020 is set to bring a vibrant, new business and buying platform to the pet industry with a pet “show within a show”. The move follows significant investment as part of the annual t ... -
Ricky Moloney, one of the UK’s leading dog trainers, is set to present a series of working dog displays with his Ribblesdale Labradors at BETA International 2020. The Cotswold-based canine specialist ... -
BETA International has unveiled a fresh, contemporary look to its branding and corporate identity. A new logo, website and marketing material have been created, linking the trade show firmly to the Br ...
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