Welcome!

It's a very special time for BETA International, as this world-leading trade exhibition celebrates its 40th anniversary in 2019 – that's four decades of supporting the equestrian, country clothing, outdoor and pet product sectors.

Hailed as the ultimate buying experience, BETA International offers a unique global business and networking platform for members of the industry – and a fabulous opportunity to see hundreds of the most exciting and innovative new products unveiled for the very first time.

These, coupled with a daily programme of top-class speakers, celebrity interviews and prestigious industry awards, make BETA International simply unmissable for any brand and retailer serious about gaining a competitive edge. 

BETA International takes place at the NEC, Birmingham, UK, bringing buyers and suppliers together in one place over three days. We look forward to seeing you there…