BETA

19-21 JANUARY 2020   |   NEC, BIRMINGHAM, UK - HALLS 6,7 & 8

BETA

19-21 JANUARY 2020   |   NEC, BIRMINGHAM, UK - HALLS 6,7 & 8

Supporting the Industry

 

Exhibit

BETA International is the very best way to kick-start the year. It welcomes buyers from across the UK and overseas who are keen to source exciting new products, ideas and inspiration. Exhibiting at the show makes sure that you’re first in line to meet them.

Visit

BETA International is the go-to show for buying, business, inspiration and boosting your industry knowledge and know-how. Around 300 exhibitors from across three dynamic sectors, three packed halls and three busy trading days all add up to one brilliant show. Don’t miss this fabulous opportunity to put yourself firmly in the equation.

Seminars

What’s On

Exhibitor List

Latest Show News

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BETA International 2019 Highlights

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Equestrian

  

Pet

   

Country

   

Saddlery

   

Countdown

Celebrate

Join us for free after show drinks to celebrate a busy day of business and the winners of our exciting industry awards. 

  • A visit to BETA International is a must for anyone who is serious about their business. It gives a competitive edge and is great for catching up with other retailers, too! Any retail company – no matter what size – benefits from attending and I always go home with lots of ideas for the stores and website. Comparing brands all under one roof and make buying decisions based on this is invaluable and I wouldn’t miss the trade fair for the world.
    Sue Moxon, managing director
    R&R Country, Selby and Melton Mowbray
  • We have exhibited since 1995 and found BETA International to be a very good show to meet new retailers as well as existing customers. This will be our third consecutive year, as we used to exhibit biannually. We made the change because it has proved particularly beneficial for showcasing our own-brand, Elico Equestrian. We can promote a large part of our range and new additions in an open stand, giving retailers the chance to browse at leisure and provide feedback, which we find very useful in helping to develop our range further
    Keith Ellis, director
    B Jenkinson & Son
  • BETA International was a vital element in Stierna Equestrian Sportswear's UK launch and, in each subsequent year, has been a strategic part of our programme for the growth of the brand. It is a well-organised event, attracting high-quality visitors with whom we have been able to engage and maximise the potential for sales. The support we have received from the organising team, including the official publication, ETN, has created great synergy for Stierna and continues to be an essential part of our plans for 2020 and beyond.
    Robert Kos & Helena Strömbäck, founders
    Stierna Equestrian Sportswear
  • When we exhibited at the 2019 show, it was one of our best to date, largely due to our pet range, VetSpec. Around half of all the visitors to our stand came to find out more about it. Retailers are looking for ways to evolve and grow their businesses, and diversification is a highly effective way for them to do this.”
    Philip Tyler, executive chairman
    TopSpec Group

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