Welcome - BETA International 2021 - Welcome to BETA International

24 - 26 JANUARY 2021
NAEC STONELEIGH, WARWICKSHIRE, UK

Stand Enquiry

Exhibit

BETA International is the very best way to kick-start the year. It welcomes buyers from across the UK and overseas who are keen to source exciting new products, ideas and inspiration. Exhibiting at the show makes sure that you’re first in line to meet them.

Visit

BETA International is the go-to show for buying, business, inspiration and boosting your industry knowledge and know-how. Don’t miss this fabulous opportunity to put yourself firmly in the equation.

Seminars

What’s On

Exhibitor List

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BETA International shares its vision

Some of the industry’s most famous names gathered at NAEC Stoneleigh as BETA International unveiled plans for its move there next year during a special Exhibitor Open Afternoon on Tuesday 3 March. Mor ...

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News from around the stands at BETA International 2020

17 Jan 2020 Deborah Hayward

Exhibitors at BETA International 2020 have lined up some special events, promotions and celeb visitors on their stands to make the show experience truly memorable. Here are just some of the exciting a ...

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Neue Schule continues as BETA International main sponsor

09 Jan 2020 Deborah Hayward

BETA International has celebrated the New Year in style with the news that bit and bitting specialist Neue Schule has signed to continue as main sponsor in 2021 and 2022. The company, which first took ...

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HRH The Princess Royal to visit BETA International

Organisers of BETA International 2020 are looking forward to welcoming Her Royal Highness The Princess Royal to the trade show on Tuesday 21 January, when she will be given a tour of the halls and int ...

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A world of opportunity for saddlery companies

The BETA International Saddlery Pavilion – supported by the Society of Master Saddlers and the Worshipful Company of Saddlers – is offering saddle and leatherwork companies an exciting opportunity to ...

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Popular speakers return to BETA International

Top-class presentations are the hallmark of BETA International and some of the very best speakers and personalities in the business are preparing to take to the podium once again in 2020. Back by popu ...

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New pet trade show within BETA International

09 May 2019

BETA International 2020 is set to bring a vibrant, new business and buying platform to the pet industry with a pet “show within a show”. The move follows significant investment as part of the annual t ...

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Top dog trainer to appear at BETA International 2020

29 Apr 2019

Ricky Moloney, one of the UK’s leading dog trainers, is set to present a series of working dog displays with his Ribblesdale Labradors at BETA International 2020. The Cotswold-based canine specialist ...

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Fresh new look for trade show

29 Apr 2019

BETA International has unveiled a fresh, contemporary look to its branding and corporate identity. A new logo, website and marketing material have been created, linking the trade show firmly to the Br ...

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Join us for free after show drinks to celebrate a busy day of business and the winners of our exciting industry awards.

"Often BETA International is the only opportunity i have all year to meet suppliers - I'd much rather speak to people face to face than on the phone. I generally come for two days. This year there seems to be a gap in the middle market goods, which I sell a lot of. I've signed a couple of new deals with suppliers though. The move to Stoneleigh should be a positive one, and has the potential to shake things up a little"

Joanna Denman
TackShopUK, Portsmouth
"I'm here to look for new suppliers. As I'm an internet retailer, it's important for me to keep stock fresh and relevant to keep people visiting the site. I've been looking for new additions to our range of stirrups, and I've watched a couple of the demos and the fashion show, I'm happy with the event changing location next year - we do a lot of trade stands and often go to Stoneleigh, so the venue's familiar"

Chelsea Edgington
CE Equestrian, Leicestershire
"Two or three of us have been talking to visitors all day. And it's mainly retailers looking for good new products" "The quality of visitors has been good too"

Paul Ainsworth
Omega Equine
"Snowed under" "I've had a lot of retailers say they're expanding their gifts, and I've even had an order from Russia"

Charles Sainsbury - Plaice
CSP Countryside Greetings
"The CPD points available were much appreciated and encouraged more of our employees to come along. I'm fairly new to this industry and find the show very useful and always come away with new stock, info and ideas. Good luck with the new venue next year"

Alex Gipps
Buckets Animal Feeds, Lincolnshire

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