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Talisker Bay is best known for the Likit Products brand which burst onto the equestrian scene in 2002, to provide toys and treats for enrichment and entertainment. Now, Likit is the top equine toy and ... -
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DJ Murphy is the publishing company behind some of the best-selling equestrian magazines. In addition to having a presence at the show with the tradestand, Horse&Rider Magazine, just one part of the c ... -
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With a heritage of precision craftsmanship and a deep understanding of the fine connection between rider and horse, Roeckl Sports has been developing high-quality gloves for over 185 years. Now, the f ... -
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The British Equestrian Trade Association (BETA) was formed in 1979 to support the equestrian industry across manufacturing, retail and wholesale. Until 2024, BETA owned BETA International, and this ye ... -
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Good afternoon, With just 50 days to go, the countdown to BETA International 2025 is officially on, and I wanted to personally invite you to be part of it. This September, BETA International returns t ... -
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BETA International, sponsored by Neue Schule, is set to expand its offering for 2025 with the launch of the brand-new Business Pavilion sponsored by Breyer, a dedicated hub for consultants and service ... -
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BETA International, sponsored by Neue Schule, has announced that British safety brand evoke will be the Official Safety Partner for the 2025 event. This partnership comes at an exciting time for the s ... -
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We spoke to Tony Nevin, writer for Animal Therapy Magazine and Clinical Director with the only MSc in Animal Osteopathy in the UK, to find out what he thinks about BETA International, Sponsored by Neu ... -
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BETA International sponsored by Neue Schule, the UK’s leading trade show for the equestrian and country sectors, has announced the launch of a brand-new initiative for its upcoming 2025 edition, the H ... -
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BETA International is delighted to announce that Horse&Rider Magazine is to return as sponsor of the New Product Showcase, one of the key features at the show, where visitors get to see what’s new in ... -
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Registration is now open for the revitalised BETA International, sponsored by Neue Schule. BETA International has been organised under the stewardship of trade body BETA for over 40 years however the ... -
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BETA International, the premier event for the equestrian trade industry, is proud to unveil its new logo—a refreshed design that pays homage to the show’s rich heritage while aligning with the modern ... -
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BETA International, the premier event for the equestrian trade industry, is already generating excitement for its 2025 show following a strong onsite rebooking of 92% at this year’s event. Exhibitors ... -
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The UK’s premier equestrian trade show, BETA International, is entering an exciting new chapter that promises significant benefits for the equestrian industry following its acquisition by Raccoon Medi ... -
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BETA International is the place that the trade go to see what’s new and coming soon, something further showcased by the Best New Product Awards, sponsored by Equestrian Trade News. Across all eight ca ... -
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BETA International is delighted to welcome a new feature – the Feed Hub – to this year’s event. Designed to provide feed companies with an area to showcase their brand, one of the biggest attractions ... -
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As BETA International edges ever closer, the organising team is delighted to unveil one of the new features at the 2024 event, the Best Seller Spotlight. The new area is designed to highlight the hero ... -
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BETA International is delighted to announce that new safety brand, evoke®, will be sponsoring the Seminar Theatre at the show on 22nd-23rd September at NAEC, Stoneleigh, later this year. evoke® burst ... -
BETA International is delighted to announce that its chosen charity for 2024 will be Medical Detection Dogs, a charity that’s close to the hearts of many members of the equestrian community. -
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LeMieux returns as sponsor of the LeMieux Coffee Shop at BETA International BETA International is excited to announce that LeMieux will be sponsoring the Coffee Shop at the 2024 event (22nd-23rd Sep ... -
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BETA International is delighted to announce that Horse&Rider Magazine, the UK’s best selling equestrian monthly magazine, will be sponsoring the New Product Showcase at the September event, for a seco ... -
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Renowned international bitting company, Neue Schule, has confirmed a two year extension of its title sponsor of BETA International. The company has been the headline sponsor for the UK’s only equestri ... -
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We’re really excited to announce the launch of our new website, which has been created to provide even more information for exhibitors, visitors, and people interested in the event. The website launch ... -
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BETA International’s New Product Awards, sponsored by Equestrian Trade News were crowned yesterday evening. Here are the winners and runners up of the eight categories: Bedding & Yard Equipment High ...
News
Secure your pass to attend BETA International
Join us at the premier event for the equestrian and country sectors on Sunday 28th & Monday 29th September at the NEC Birmingham.
BETA International sponsored by Neue Schule brings together...
200+ exhibitors
2,000+ industry leaders
3,000+ products to explore