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This year saw the launch of the BETA International Sustainability Awards, sponsored by White Griffin, a consultancy dedicated to sustainability in sport and with excellent form in the equestrian secto ... -
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As BETA International’s first day comes to a close, many exhibitors were buzzing from a successful Day One, as well as the awards that some walked away with. -
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Neue Schule, the headline sponsor of BETA International, has further extended its support to the show and the industry by becoming headline sponsor of the new, free, BETA International app. Launched ... -
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Rydale is coming to BETA International this year, providing a range of options for those looking to increase their collection of clothing and accessories aimed at equestrians and country lovers. Here, ... -
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New brand, Nourish, is set to launch at BETA International. As an event known for innovation and celebrating what’s new in the trade, BETA International is delighted that the company selected the show ... -
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Baileys Horse Feeds is a well-known brand, see in feed stores everywhere, catering for all types of horse and pony. We caught up with Jane Buchan from Baileys to find out more about the brand and what ... -
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LeMieux is a truly iconic brand that started in 2003 as Horse Health before the LeMieux brand came to be in 2006. Dan Mohoney is the CEO of LeMieux and shares more about the company, its relationship ... -
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David Mitson is the CEO of HLM Investment Group, owners of evoke, Science Supplements and Nourish. He’s been coming to BETA International for a number of years, and with evoke being BETA International ... -
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Kate Jamieson is Racoon’s Content Director, overseeing the seminar schedules across the company’s range of events. She’s a lover of the outdoors and has been an integral part of the Raccoon’s other eq ... -
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French brand Ekkia has been announced as the sponsor of the Seminar Theatre at this year’s BETA International, showing its support to industry in a new way for 2025. The Ekkia Seminar Theatre has an i ... -
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Dubarry of Ireland started life in 1937 in Galway, producing fine leather shoes before creating the world’s first performance sailing boot using GORE-TEX, which hit the market in 1990. This success le ... -
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BETA International is thrilled to share that its new FREE app, the first for the UK’s leading equestrian and country trade show, is now live. The app has been designed to allow attendees to plan their ... -
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LeMieux is a truly iconic equestrian brand that was founded by Olympic eventer Robert LeMieux and his wife Lisa. It started as Horse Health until, in 2006, LeMieux as a brand was born, starting with s ... -
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Why are you excited to return to BETA international this year? How long have you been coming to the show? As one of BETA International’s longest-standing exhibitors, Abbey England is proud to return ... -
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At BETA International, we’re delighted to welcome some new companies to the show, and SealStop is one of them. This family business from Yorkshire made its show debut at our sister event, the National ... -
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BETA International is delighted to share that renowned yard supplies and stable management company, Red Gorilla, will be sponsoring the Feed Hub at the show. This is the first time that the company ha ... -
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Nikki Newcombe started Bliss of London in 2011, but she’s been involved with the equestrian trade since 1995. Initially, Nikki worked in a sales role across a range of well-known equestrian brands, be ... -
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Jenkinsons will be bringing the Mojo equestrian collection to BETA International- the range’s first trade show in the UK since the company launched it just a few months ago. "We started distributing ... -
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BETA International is fast approaching, and for those thinking of making the trip to the NEC this September, there are not one, not two, but a whopping 420 extra reasons to visit the UK’s leading eque ... -
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Malcom Ainge founded Shires Equestrian in 1968. With just a small loan of stock, he was able to build up enough money to purchase a sewing machine and design patterns to address the need for better fi ... -
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Why are Charles Owen excited to return to BETA International this year? We’re really looking forward to returning to BETA International this year - especially now that it’s back at the NEC! There’s a ... -
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Every Acavallo saddle is carefully designed to offer a superior comfort to riders and horses alike. The revolutionary MAG system technology features a pioneering mechanism that enables to adapt a se ... -
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Q: How long have you been coming to the BETA International? How do you feel about it moving back to the NEC? Gallop has been exhibiting at BETA for over 10 years; we feel that it’s the right move for ...
News
Secure your pass to attend BETA International
Join us at the premier event for the equestrian and country sectors on Sunday 28th & Monday 29th September at the NEC Birmingham.
BETA International sponsored by Neue Schule brings together...
200+ exhibitors
2,000+ industry leaders
3,000+ products to explore