Winners triumph at the BETA International New Product Showcase Awards
Held in September, BETA International 2025, the UK's leading annual trade show for the equestrian, pet, country, and giftware sectors was a resounding success enjoying a significant uplift in attendees and rebook rates for 2026.
Judged by an independent panel of experts and sponsored by Horse&Rider Magazine, the BETA International New Product Showcase Awards recognise excellence and innovation in new equestrian products. Displaying a wide variety of new products to the trade, the Awards help retailers to discover the latest industry trends.
Winners of The New Product Showcase Awards were recognised and celebrated at a special prize-giving at the BETA International event. Those who triumphed in each section were:
Equestrian Wear and lifestyle
Winner: Boot Jackets – EquiParent
Runner-Up: SymnnFit Core Training Top – Symm Fit by Pegasus Physio
Safety
Winner: EquiLight LED Faux Fur Sleeve – EquiLight
Runner-Up: X’Air Safe – Freejump
Feed, Supplements and Forage
Winner: Bone Biome - PlusVital
Runner-Up: Better Biome – Baileys
Bedding and Yard Equipment
Winner: PolyJump 4 – Step Mounting Block
Runner-Up: Rubber Type – Red Gorilla
Horse Wear and Horse Care
Winner: Pioneer Sports Hoof Boot – Pioneer Hoof Protection
Runner-Up: Thorowgood T9 – Thorowgood Saddles
Innovation
Winner: Pioneer Hoof Boot
Runner-Up: Bone Biome
Two new Sustainability Awards were also launched at the 2025 event, sponsored by White Griffin - specialists in environmental sustainability. Winners in the Sustainable Business category were Charles Owen and in the Sustainable Product category SealStop took top spot.
Event Director Liz Ormesher commented: “The New Product Showcase Awards are an ideal opportunity to recognise excellence in each sector. We seek to truly celebrate and reward those pushing the industry forward with quality, care and innovation because it is the whole community that benefits from their pursuit of excellence.”
BETA International 2026 will take place 27th-28th September at NEC Birmingham. Organisers have already experienced unprecedented demand and are advising potential exhibitors from both the UK and overseas take advantage of current floorspace opportunities as early as possible.