BETA International is the world's leading B2B show for equestrian, country clothing, outdoor and pet products. It is held over three days at the National Exhibition Centre, Birmingham, UK in halls 6,7 & 8. Take your place among the industry's leading lights and be first in line to see the very latest products, clothing and services. Meet the people behind the brands and discover what more than 300 exhibitors from the UK and overseas have to offer, with everything from old favourites to quirky, new designs and bags of inspiration in between.


Free Entry

Entry to this trade-only show is free on registration HERE and for a fee of £10 per company at the door. Visitors include retailers, manufacturers, farriers, SQPs, agents, distributors and wholesalers.