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BETA International is the perfect opportunity to source great new products, network, gather inspiration and ideas, and build your industry knowledge. Our leading trade-only show welcomes equestrian, pet, country and giftware exhibitors from across the UK and overseas.

This fantastic mix of sectors allows you to dip your toe into different markets for a spot of healthy diversification and some excellent profit margins. You can also make the most of exclusive show offers for the very best deals on a wide range of products.

Free to Visit

Entry is free when you register before the show. Our central location is close to main motorway networks and easy to reach by car. There is plenty of parking available and it is free for all our visitors.

Every visitor receives a complimentary copy of the September issue of Equestrian Trade News - the show's official media partner - packed with exhibitor and product listings, and a full show timetable.

Great Products

Great Products

BETA International is a brilliant show for tracking down new products – and something that little bit different. We’ve got a fantastic range of product theatres and showcases to help you find them. 

Don’t miss our New Starter stands, which feature smaller companies and new start-up businesses, bringing new ideas and products to market, and save money with our show-only offers from many of our exhibitors.

The BETA National Equestrian Survey

The economic value of the UK equestrian sector stands at £4.7 billion! Come to BETA International and tap into this highly lucrative market.

The equestrian world in a nutshell. . .

Take a look at this fantastic video highlighting the key findings of the BETA National Equestrian Survey 2019.

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