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Exhibitor Warning

Beta International Exhibitor

Scam Warning - Guides and Directories

The official BETA International Catalogue is produced in partnership with Equestrian Trade News magazine (ETN), the official Media Partner of BETA International. Other trade publications may contact you for information, however there is only one official Media Partner and Show Catalogue.

Third parties such as Expo Guide, Fairguide, Constuct Data Verlag and others have been targeting exhibitors for paid entries into show guides. Please be aware that any paperwork received from the any of these companies is NOT linked to BETA International.

A form is used which resembles an exhibition organiser's free catalogue listing service, inviting exhibitors to complete the form for an entry in an on-line directory.

Exhibitors who sign and return the form become contracted into a three-year agreement. According to paperwork seen by BETA International, signing up could cost €1,212 per year.


The information appears to be from BETA International but is not – please discard all information immediately.

If you have been caught out, the advice from the AEO (Association of Exhibition Organisers) is as follows:

 - Do not pay anything

 - Ignore them completely – do not communicate with them in any way, even if they threaten legal action.

 - Report it to your local trading standards.

 - Keep a log of all correspondence and contact from them.


Scam Warning - 'Attendee Lists'

Please be aware that there are ‘hoax’ companies, targeting exhibitors to sign up with them to receive ‘attendee’ lists of BETA International visitors.

PLEASE DO NOT respond to any such emails

You may also be approached by stand builders, hotel booking agents etc who may claim to be working on behalf of BETA International but are not.

BETA International approved contractors are listed in the on-line Exhibitor Manual. 

We only work with our approved contractors and will never forward your details to third parties.

If you are unsure if communications are from BETA International, please contact :


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