BETA International features a packed programme of events across three busy days. We’ve got seminars, presentations, demonstrations, displays, awards – and a fabulous Fashion Show. Each one is designed to inspire and inform you, help grow your business and enhance your visitor experience.

Demonstration Arena

New for 2020, the Demonstration Arena in Hall 8 is home to an exciting array of displays and demos from the worlds of equine and canine. We’ve got everything from working dog displays with the UK’s top trainer, Ricky Moloney, to saddle fitting teach-ins with the help of live horses.

Seminar Theatre

A brand-new area for 2020, the Seminar Theatre in Hall 7 is designed to host a range of business-focused seminars – the majority offering valuable CPD points. They are free to attend and take place over the course of the show.

Society of Master Saddlers Competitions

The Society of Master Saddlers’ daily competitions offer an exciting opportunity to see saddle makers of the future displaying their skills and craftsmanship as they go head-to-head. You will find them at their saddlers’ bench in Hall 7.

The Spotlight

A cool, contemporary area, The Spotlight at the top of Hall 6 plays host to some of the show’s most vibrant events – the Fashion Show, Talking Business with Alastair Stewart and presentations from top industry speakers.

Fashion Show 

Bang-on-trend rider wear, country clothing and footwear take to the runway in a music and dance spectacular.

Talking Business

Take a front-row seat to see ITV newscaster Alastair Stewart introduce a live industry debate with big names from the equestrian industry.

After-Show Drinks 

Join us at 6pm on Sunday at The Spotlight for free After-Show Drinks as we celebrate all the good things that are going on at the show. There’s a whole host of award winners, some great sales and lots of business taking place, so let’s crack open the bubbly and raise a glass to a successful first day as it draws to a close.


Join us for free after show drinks to celebrate a busy day of business and the winners of our exciting industry awards. 

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