BETA

19-21 JANUARY 2020
NEC, BIRMINGHAM, UK - HALLS 6,7 & 8

BETA

19-21 JANUARY 2020
NEC, BIRMINGHAM, UK - HALLS 6,7 & 8

What's On

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BETA

WHAT’S ON

WHAT’S ON

BETA International features a packed programme of events across three busy days. We’ve got seminars, presentations, demonstrations, displays, awards – and a fabulous Fashion Show. Each one is designed to inspire and inform you, help grow your business and enhance your visitor experience.

Demonstration Arena

New for 2020, the Demonstration Arena in Hall 8 is home to an exciting array of displays and demos from the worlds of equine and canine. We’ve got everything from working dog displays with the UK’s top trainer, Ricky Moloney, to saddle fitting teach-ins with the help of live horses.

Seminar Theatre

A brand-new area for 2020, the Seminar Theatre in Hall 7 is designed to host a range of business-focused seminars – the majority offering valuable CPD points. They are free to attend and take place over the course of the show.

Society of Master Saddlers Competitions

The Society of Master Saddlers’ daily competitions offer an exciting opportunity to see saddle makers of the future displaying their skills and craftsmanship as they go head-to-head. You will find them at their saddlers’ bench in Hall 7.

The Spotlight

A cool, contemporary area, The Spotlight at the top of Hall 6 plays host to some of the show’s most vibrant events – the Fashion Show, Talking Business with Alastair Stewart and presentations from top industry speakers.

Fashion Show 

Bang-on-trend rider wear, country clothing and footwear take to the runway in a music and dance spectacular.

Talking Business

Take a front-row seat to see ITV newscaster Alastair Stewart introduce a live industry debate with big names from the equestrian industry.

After-Show Drinks 

Join us at 6pm on Sunday at The Spotlight for free After-Show Drinks as we celebrate all the good things that are going on at the show. There’s a whole host of award winners, some great sales and lots of business taking place, so let’s crack open the bubbly and raise a glass to a successful first day as it draws to a close.

Celebrate

Join us for free after show drinks to celebrate a busy day of business and the winners of our exciting industry awards. 

  • A visit to BETA International is a must for anyone who is serious about their business. It gives a competitive edge and is great for catching up with other retailers, too! Any retail company – no matter what size – benefits from attending and I always go home with lots of ideas for the stores and website. Comparing brands all under one roof and make buying decisions based on this is invaluable and I wouldn’t miss the trade fair for the world.
    Sue Moxon, managing director
    R&R Country, Selby and Melton Mowbray
  • We have exhibited since 1995 and found BETA International to be a very good show to meet new retailers as well as existing customers. This will be our third consecutive year, as we used to exhibit biannually. We made the change because it has proved particularly beneficial for showcasing our own-brand, Elico Equestrian. We can promote a large part of our range and new additions in an open stand, giving retailers the chance to browse at leisure and provide feedback, which we find very useful in helping to develop our range further
    Keith Ellis, director
    B Jenkinson & Son
  • BETA International was a vital element in Stierna Equestrian Sportswear's UK launch and, in each subsequent year, has been a strategic part of our programme for the growth of the brand. It is a well-organised event, attracting high-quality visitors with whom we have been able to engage and maximise the potential for sales. The support we have received from the organising team, including the official publication, ETN, has created great synergy for Stierna and continues to be an essential part of our plans for 2020 and beyond.
    Robert Kos & Helena Strömbäck, founders
    Stierna Equestrian Sportswear
  • When we exhibited at the 2019 show, it was one of our best to date, largely due to our pet range, VetSpec. Around half of all the visitors to our stand came to find out more about it. Retailers are looking for ways to evolve and grow their businesses, and diversification is a highly effective way for them to do this.”
    Philip Tyler, executive chairman
    TopSpec Group

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