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Beta International Exhibitor

Why Exhibit?

BETA International provides the perfect way to supercharge your year. We welcome buyers from across the UK and overseas who are looking for exciting new products, ideas and inspiration. Make sure that you’re first in line to meet them.

We represent the equestrian industry including the overlap with pet, country and gift sectors, and the synergy that exists between each brings huge potential for diversification and excellent profit margins. 

With the show’s established footfall and world-class facilities, there’s a fantastic window of opportunity to reach out, expand and grow your customer base.

Stand Options

Flexibilty is key and we have everything from high-quality, ready-built stands to space-only.

Whether you’re a large, well-established company or a smaller business, we can help you to maximise your presence and secure the very best return on investment.

If you’re a new start-up company or a business wishing to put in a first-time appearance at BETA International we offer new starter packages which might be exactly what you’re looking for as an entry level to exhibiting. 

Stand Enquiry




Promoting your Presence


From the moment you book your stand, you have our backing.

Your name is added to the exhibitor list on our website and featured in our international marketing campaign.

You will also receive a free listing in the catalogue in the September issue  of ETN –  the show’s official media partner. These are given to all visitors with our compliments.

We supply you with digital graphics to enable you to promote your presence, as well as a range of printed  material and are always available with help and advice when you need it.

ETN September 2023

Showcase your products

There’s no doubt that products are the stars of the show. We provide some attractive and powerful ways to bring your new lines and brands to the attention of buyers

New Product Showcase

If you’ve got something to shout about, this brilliant showcase of all things fresh and inspiring will help you do just that. Our visiting buyers always make it a first point of call when they’re sourcing for new stock for their stores. 

Exclusive Show Offers

Show only offers and promotions are a fantastic way to attract buyers to your stand and we can make sure that retailers know all about them! With the help of Equestrian Trade News – the show’s official media partner – and a dedicated offers page on our website – spreading the word is something we’re rather good at. 


The show is the place to meet colleagues and friends, make new contacts and put faces to names.

New Product Awards

Celebrating exhibitor achievements, with competitions fiercely contested throughout the halls.

Exhibitor Stories

Amanda Renouard

Malcolm Ainge

Interview with our exhibitor from 3 Donkeys

Interview with our exhibitor from Weatherbeeta

Interview with our exhibitor from Mochara

The BETA National Equestrian Survey

The BETA National Equestrian Survey

The economic value of the UK equestrian sector alone stands at £5 billion! Come to BETA International and tap into this highly lucrative market.

The equestrian world in a nutshell. . .

The National Equestrian Survey 2023 reveals the general good health of the sector which is illustrated by our estimated total annual spending of £5 billion on goods and services which has never been higher. 

Equestrian activity in Britain
• Regular riders (those riding at least once a month for the last 12 months) remains at similar levels to 2019 at 1.82M riders.
Around 9 in 10 continue to rider for pleasure.
• There are an estimated 6 million British households that contain at least one ex-rider (up from 5M in 2019). The reasons for stopping riding focus on cost, age (of rider) and access
to horses

Regular riding in Great Britain 

There appears considerable growth in riding amongst 25-44 year old riders (up 30%), compared to a similar level drop amongst 45+ year old riders (down 20%)

• Barriers preventing a return to riding focus on financial factors, availability of (free) time and access/availability of horses and
somewhere to ride 

Horse ownership in Britain
• There are now an estimated 331K horse-owning households in Britain (down from 374K in 2019)
• The estimated horse population of Britain stands at 726K (down from 841K in 2019) 

Equestrian economy of Britain
• The economic value of the equestrian sector (in terms of spending on equestrian products and services) is now an estimated £5BN per annum (up from £4.7BN in 2019)
• The impact of the current cost-of-living crisis is expected to be felt with 2 in 3 equestrian consumers expecting to have to spend more on the necessary items to maintain care of their horse(s). As many as 8 in 10 expect to have to make cost savings in their equestrian spending.


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