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BETA International provides the perfect way to supercharge your year. We welcome buyers from across the UK and overseas who are looking for exciting new products, ideas and inspiration. Make sure that you’re first in line to meet them.

We represent the equestrian industry including the overlap with pet, country and gift sectors, and the synergy that exists between each brings huge potential for diversification and excellent profit margins. 

With the show’s established footfall and world-class facilities, there’s a fantastic window of opportunity to reach out, expand and grow your customer base.


Stand Options

Flexibilty is key and we have everything from high-quality, ready-built stands to space-only.

Whether you’re a large, well-established company or a smaller business, we can help you to maximise your presence and secure the very best return on investment.

If you’re a new start-up company or a business wishing to put in a first-time appearance at BETA International we offer new starter packages which might be exactly what you’re looking for as an entry level to exhibiting. 

Stand Enquiry




Promoting your Presence


From the moment you book your stand, you have our backing.

Your name is added to the exhibitor list on our website and featured in our international marketing campaign.

You will also receive a free listing in the catalogue in the September issue  of ETN –  the show’s official media partner. These are given to all visitors with our compliments.

We supply you with digital graphics to enable you to promote your presence, as well as a range of printed  material and are always available with help and advice when you need it.

ETN September 2021

Showcase your products

There’s no doubt that products are the stars of the show. We provide some attractive and powerful ways to bring your new lines and brands to the attention of buyers

New Product Showcase

If you’ve got something to shout about, this brilliant showcase of all things fresh and inspiring will help you do just that. Our visiting buyers always make it a first point of call when they’re sourcing for new stock for their stores. 

Exclusive Show Offers

Show only offers and promotions are a fantastic way to attract buyers to your stand and we can make sure that retailers know all about them! With the help of Equestrian Trade News – the show’s official media partner – and a dedicated offers page on our website – spreading the word is something we’re rather good at. 

Industry Awards

Celebrating exhibitor achievements, with competitions fiercely contested throughout the halls.



The show is the place to meet colleagues and friends, make new contacts and put faces to names.

Meet up at the Coffee Shop for a cuppa and cake or a glass of bubbles at the Gin and Fizz Bar.


Exhibitor Stories

Amanda Renouard

Malcolm Ainge

Sponsors and Suppliers



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