Entries for the BETA International 2026 New Product Showcase & Awards are now open.

Open exclusively to BETA International 2026 exhibitors, the Showcase provides an exceptional platform to launch new products, gain industry recognition, and present your latest innovations to retailers, buyers and industry professionals attending the show.

All entries will be displayed within the New Product Showcase feature area at BETA International, giving visitors the opportunity to discover the latest products entering the equestrian market. Finalists will also have the opportunity to pitch their product live on stage on Day 1 of BETA International, with winners recognised at the New Product Showcase Awards presentation during the event.

An entry fee of £175 + VAT per product applies.

Enter the New Product Showcase

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Award Categories

Entries are judged across the following categories:

 • Riderwear

• Safety

• Feed, Supplements & Forage

• Bedding

• Yard & Arena Equipment

• Horse Wear

• Horse Care

• Innovation Award

Entry Information

• Open exclusively to BETA International 2026 exhibitors

• Entry fee: £175 + VAT per product

• Entries will be pre-judged prior to the show

• Finalists will present live on stage on Day 1 of BETA International 

Enter the New Product Showcase
 

Why Enter?

Entering the New Product Showcase helps maximise your presence at BETA International.

Boost your brand visibility through a dedicated showcase feature zone

Display your product alongside the latest industry innovations

Pitch live on stage if selected as a finalist

Gain industry recognition through the New Product Showcase Awards

Be featured on a dedicated New Product Showcase page on the BETA International website

Sponsorship Opportunities

The New Product Showcase also offers sponsorship opportunities for brands looking to increase their visibility at BETA International.

For sponsorship enquiries, please contact:
Liz Ormesher, Event Director, BETA International
This email address is being protected from spambots. You need JavaScript enabled to view it.

Benefits include:

• Branded artwork in the New Product Showcase area

• Sponsor listing on the BETA International website

• Onsite signage recognition

• One e-newsletter inclusion

• One dedicated social media post