Entries for the BETA International 2026 New Product Showcase & Awards are now open

Open exclusively to BETA International 2026 exhibitors, the Showcase provides an exceptional platform to launch new products, gain industry recognition, and present your latest innovations to retailers, buyers and industry professionals attending the show.

All entries will be displayed within the New Product Showcase feature area at BETA International, giving visitors the opportunity to discover the latest products entering the equestrian market. Finalists will also have the opportunity to pitch their product live on stage on Day 1 of BETA International, with winners recognised at the New Product Showcase Awards presentation during the event.

An entry fee of £175 + VAT per product applies.

Enter the New Product Showcase

new products main pic

Award Categories

Entries are judged across the following categories:

 • Riderwear

• Safety

• Feed, Supplements & Forage

• Bedding

• Yard & Arena Equipment

• Horse Wear

• Horse Care

• Innovation Award

Entry Information

• Open exclusively to BETA International 2026 exhibitors

• Entry fee: £175 + VAT per product

• Entries will be pre-judged prior to the show

• Finalists will present live on stage on Day 1 of BETA International 

Enter the New Product Showcase
 

Why Enter?

Entering the New Product Showcase helps maximise your presence at BETA International.

Boost your brand visibility through a dedicated showcase feature zone

Display your product alongside the latest industry innovations

Pitch live on stage if selected as a finalist

Gain industry recognition through the New Product Showcase Awards

Be featured on a dedicated New Product Showcase page on the BETA International website

Sponsorship Opportunities

The New Product Showcase also offers sponsorship opportunities for brands looking to increase their visibility at BETA International.

For sponsorship enquiries, please contact:
Liz Ormesher, Event Director, BETA International
This email address is being protected from spambots. You need JavaScript enabled to view it.

Benefits include:

• Branded artwork in the New Product Showcase area

• Sponsor listing on the BETA International website

• Onsite signage recognition

• One e-newsletter inclusion

• One dedicated social media post

 

 

2026 Submissions  

Bliss of London

Bliss of London

Category: Horse wear
Product: Uber Bars

Description: When XXW still isn’t enough – where do you go! With the success of Bliss of London’s adjustable trees, the demand is ever more so for even wider fits. Currently the range caters up to XXW however the new Uber bars will accommodate up to 130 degree angle fits. These widths are very often seen in a multitude of breeds for example Highland, Friesian and Clydesdale.

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Equilibrium Products

Equilibrium Products

Category: Safety
Product: Stellar Safety Leadrope

Description: Designed to help improve safety when horses are tied up or being led​, the Stellar Safety Lead-rope is a cost-effective, replaceable safety strap which helps reduce rope waste, with four strap sizes tailored to release at different points depending on the size of the horse.​ Our tester panel has provided very good feedback,​ with 82% of users reporting they felt their horse was safer when tied up, and 95% of them were likely or very likely to recommend it to a friend.​ During the testing phase, the rope released in many different ways pulling back whilst tied up (for a variety of reasons), standing on the rope, rearing in lorry and coming down on the rope and a leading incident.​ One testimonial stated -​ "Released immediately and I’m sure averted any potential injury my horse could have sustained. Highly recommend. Wouldn’t want to use any other lead rope now".

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Bliss of London

Plusvital

Category: Feed, Supplements & Forage
Product: MyoMax EQ

Description: Myo-Max EQ is a scientifically formulated pelleted supplement designed to support the development of topline and lean muscle mass in horses. It helps maintain muscle condition, supports performance, and encourages overall wellbeing for horses in training, sales prep, or returning from rest.

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hrm packaging final 722 1

 

Horsepal

Category: Innovation Award
Product: Health Check Kit

Description: The Horsepal Health Check Kit is a portable equine health monitoring kit designed to allow horse owners, riders, trainers, and vets to quickly and accurately check a horse’s vital signs both at home and at competitions.

 
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Perry Equine Nutrition

Category: Feed, Supplements & Forage
Product: EASIMalle Balancer

Description: EASIMalle Balancer (by Perry Nutrition) is a specialized, targeted nutritional supplement designed to support the gut-skin axis in horses and ponies, particularly those prone to mallenders and sallenders (hyperkeratosis).Unlike a full-spectrum, daily vitamin/mineral forage balancer, this product is formulated specifically to address the underlying nutritional factors associated with scabby, thickened, or irritated skin behind the knees and in the hocks.

 

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phone holder final 650 1

Horsepal

Category: Innovation Award
Product: Horsepal English Saddle Phone Holder

Description: The Horsepal English Saddle Phone Holder is an innovative equestrian phone mounting system designed specifically for horse riders, allowing a smartphone to be securely attached to the front of an English saddle while riding. Developed to improve rider safety, accessibility, and training insight, the Horsepal Phone Holder provides a stable and hands-free way for riders to access navigation, training apps, heart rate data, gait analysis, and emergency communication while mounted.

 
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