BETA Intl 2026 Start-Up Pavilion
The Start-Up Pavilion at BETA International is a dedicated space designed to support emerging brands and first-time exhibitors.
With packages available from £950 + VAT, this feature offers a cost-effective way to showcase your products, connect with key buyers, and gain real traction within the equestrian trade market.
Whether you're launching a new product, building brand awareness, or looking to reach a new audience, the Start-Up Pavilion provides the perfect platform to get started.
Enquire to Exhibit
About the Start-Up Pavilion
The Start-Up Pavilion provides a platform for new and growing businesses to showcase their products within a high-traffic feature area at BETA International.
Positioned among established brands and key industry players, this space is designed to help you:
- Gain visibility with leading retailers and buyers
- Introduce new products or innovations
- Test your brand within a live trade environment
- Build valuable industry connections
It’s the ideal opportunity for businesses looking to enter the market, expand their reach, or trial exhibiting at a major trade show.
Who Can Exhibit?
The Start-Up Pavilion is open to businesses that:
• Have been trading for 5 years or less
• Are new to BETA International
• Are launching a new product, innovation, or brand
• Want to explore wholesale opportunities or grow their distribution
Exhibitor Information
• Package cost: £950 + VAT
• Dedicated space within the Start-Up Pavilion feature area
• Inclusion in official show marketing and exhibitor listings
• Access to a high volume of trade visitors and buyers
This package is designed to provide a low-risk, high-impact entry point into exhibiting.
Why Exhibit in the Start-Up Pavilion?
1
Increase Your Visibility
Showcase your brand in a busy feature area with strong visitor engagement.
2
Connect with Buyers
Meet retailers, distributors, and industry professionals actively looking for new products.
3
Launch with Impact
Introduce new innovations to a targeted trade audience.
4
Test the Market
Gain real-time feedback and assess demand before scaling further.
5
Be Part of the Industry
Position your brand within the UK’s leading equestrian trade event.
See how the Business Pavilion can help grow your presence within the equestrian and country sectors.
Contact Liz Ormesher, Event Director, to find out more about exhibiting opportunities.