The Mustangs’ Corral
The Mustangs' Corral is a new live pitching feature for 2026, running in the Seminar Theatre from 3.45pm to 5pm on Sunday. Three entrepreneurs or brands will pitch live for a chance at real investment, with HLM Investment Group ringfencing up to £250,000 for equestrian and pet start-ups, alongside mentoring, industry introductions, and strategic guidance.
Meet the Mustangs
David Mitson
Founder and CEO of HLM Investment Group
Joanna Jensen
Founder of Childs Farm & Investor
Michael Darley
Director of Country Direct Ltd, International Sales Agent
Who can apply?
- Early-stage start-ups
- Fledgling brands
- Established businesses looking to accelerate growth
- Services and tech platforms welcome too,
- Not just physical products
How to apply?
- Complete the online application form
- This will be reviewed by the Mustangs
- Applications will get screened down to 3 live pitches on the day, each running 5–10 minutes followed by 10 minutes of Q&A from the "Mustangs
A little more about how it works
Entrepreneurs, start-ups and fledgling businesses can apply for investment and commercial support.
Applications should be made via the webform.
All information is treated in confidence and only shared with the panel of Mustangs.
There is no obligation to accept any investment if offered. BETA International will facilitate further talks if all parties wish.
Three applicants will be shortlisted to present to the Mustangs at BETA International on Sunday 27th September for the opportunity to gain equity investment and other commercial support.