Entries for the BETA International 2026 New Product Showcase & Awards are now open
Sponsored by,
Open exclusively to BETA International 2026 exhibitors, the Showcase provides an exceptional platform to launch new products, gain industry recognition, and present your latest innovations to retailers, buyers and industry professionals attending the show.
All entries will be displayed within the New Product Showcase feature area at BETA International, giving visitors the opportunity to discover the latest products entering the equestrian market. Finalists will also have the opportunity to pitch their product live on stage on Day 1 of BETA International, with winners recognised at the New Product Showcase Awards presentation during the event.
An entry fee of £175 + VAT per product applies.
Enter the New Product Showcase
Award Categories
Entries are judged across the following categories:
• Riderwear
• Safety
• Feed, Supplements & Forage
• Bedding
• Yard & Arena Equipment
• Horse Wear
• Horse Care
• Innovation Award
Entry Information
• Open exclusively to BETA International 2026 exhibitors
• Entry fee: £175 + VAT per product
• Entries will be pre-judged prior to the show
• Finalists will present live on stage on Day 1 of BETA International
Why Enter?
Entering the New Product Showcase helps maximise your presence at BETA International.
Boost your brand visibility through a dedicated showcase feature zone
Display your product alongside the latest industry innovations
Pitch live on stage if selected as a finalist
Gain industry recognition through the New Product Showcase Awards
Be featured on a dedicated New Product Showcase page on the BETA International website
Sponsorship Opportunities
The New Product Showcase also offers sponsorship opportunities for brands looking to increase their visibility at BETA International.
For sponsorship enquiries, please contact:
Liz Ormesher, Event Director, BETA International
Benefits include:
• Branded artwork in the New Product Showcase area
• Sponsor listing on the BETA International website
• Onsite signage recognition
• One e-newsletter inclusion
• One dedicated social media post
2026 Submissions
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- Information
- Horse wear
Mackey Precision Grip Reins
Crafted from high-quality leather and featuring evenly spaced thumb grips, these reins provide enhan... -
- Information
- Innovation Award
The Pegasus Fly Mask
Pegasus Fly Capture Strips offer a simple new approach to helping protect horses from irritating fli... -
- Information
- Horse care
leovet Hoof Balm Prebiotic
leovet Hoof Balm with Prebiotics is a mineral-oil-free, fast-absorbing formula developed to care for... -
- Information
- Horse care
Rheva Combo Set
Rheva is a patented wound protection plaster developed for minor equine cuts, grazes and abrasions,... -
- Information
- Horse care
Longside Bonding Treats
Longside is an innovative German equestrian brand by Mealberry, dedicated to creating products that... -
- Information
- Innovation Award
- EquiParent G72
The Ready To Show Garment Bag
The Ready to Show Garment Bag is a must-have for any equestrian that competes. Keep your show attire... -
- Information
- Safety
- Freejumpsystem E19
Plume Airvest
PLUME, the next-generation airvest. PLUME is a 2026 Grand Winner. Plume embodies a new generation of... -
- Information
- Safety
- Freejumpsystem E19
SOFT’UP PRO
The New SOFT’UP PRO also received the 2026 Spoga Innovation Award. New generation of the iconic SOFT... -
- Information
- Innovation Award
- USG United Sportproducts Germany GmbH
USG Digital Number display
The world first real digital number plate for horse competitions to use by app. Battery last 10 year... -
- Information
- Safety
- USG United Sportproducts Germany GmbH
USG Aixplorer Digital
USG AIXPLORER digital airbag vest - Airbag vest with digital trigger. Innovative, patented inflation... -
- Information
- Horse care
- Biteback Products Ltd F52
Fizzy Fillies
A fizzing botanical bucket wash that makes washing your horse quicker, easier and more enjoyable. -
- Information
- Innovation Award
- Horsepal SUP2
Horsepal English Saddle Phone Holder
The Horsepal English Saddle Phone Holder is an innovative equestrian phone mounting system designed... -
- Information
- Feed, Supplements & Forage
- Perry Equine Nutrition
EASIMalle Balancer
EASIMalle Balancer (by Perry Nutrition) is a specialized, targeted nutritional supplement designed t... -
- Information
- Innovation Award
- Horsepal SUP2
Health Check Kit
The Horsepal Health Check Kit is a portable equine health monitoring kit designed to allow horse own... -
- Information
- Feed, Supplements & Forage
- Plusvital C62
MyoMax EQ
Myo-Max EQ is a scientifically formulated pelleted supplement designed to support the development of... -
- Information
- Safety
- Equilibrium Products D53
Stellar Safety Leadrope
Designed to help improve safety when horses are tied up or being led, the Stellar Safety Lead-rope... -
- Information
- Horse wear
- Bliss of London F75
Uber Bars
When XXW still isn’t enough – where do you go! With the success of Bliss of London’s adjustable tree...