Entries for the BETA International 2026 New Product Showcase & Awards are now open
Open exclusively to BETA International 2026 exhibitors, the Showcase provides an exceptional platform to launch new products, gain industry recognition, and present your latest innovations to retailers, buyers and industry professionals attending the show.
All entries will be displayed within the New Product Showcase feature area at BETA International, giving visitors the opportunity to discover the latest products entering the equestrian market. Finalists will also have the opportunity to pitch their product live on stage on Day 1 of BETA International, with winners recognised at the New Product Showcase Awards presentation during the event.
An entry fee of £175 + VAT per product applies.
Enter the New Product Showcase
Award Categories
Entries are judged across the following categories:
• Riderwear
• Safety
• Feed, Supplements & Forage
• Bedding
• Yard & Arena Equipment
• Horse Wear
• Horse Care
• Innovation Award
Entry Information
• Open exclusively to BETA International 2026 exhibitors
• Entry fee: £175 + VAT per product
• Entries will be pre-judged prior to the show
• Finalists will present live on stage on Day 1 of BETA International
Why Enter?
Entering the New Product Showcase helps maximise your presence at BETA International.
Boost your brand visibility through a dedicated showcase feature zone
Display your product alongside the latest industry innovations
Pitch live on stage if selected as a finalist
Gain industry recognition through the New Product Showcase Awards
Be featured on a dedicated New Product Showcase page on the BETA International website
Sponsorship Opportunities
The New Product Showcase also offers sponsorship opportunities for brands looking to increase their visibility at BETA International.
For sponsorship enquiries, please contact:
Liz Ormesher, Event Director, BETA International
Benefits include:
• Branded artwork in the New Product Showcase area
• Sponsor listing on the BETA International website
• Onsite signage recognition
• One e-newsletter inclusion
• One dedicated social media post
2026 Submissions
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- Information
- Horse care
- Biteback Products Ltd F52
Fizzy Fillies
A fizzing botanical bucket wash that makes washing your horse quicker, easier and more enjoyable. -
- Information
- Innovation Award
- Horsepal SUP2
Horsepal English Saddle Phone Holder
The Horsepal English Saddle Phone Holder is an innovative equestrian phone mounting system designed... -
- Information
- Feed, Supplements & Forage
- Perry Equine Nutrition
EASIMalle Balancer
EASIMalle Balancer (by Perry Nutrition) is a specialized, targeted nutritional supplement designed t... -
- Information
- Innovation Award
- Horsepal SUP2
Health Check Kit
The Horsepal Health Check Kit is a portable equine health monitoring kit designed to allow horse own... -
- Information
- Feed, Supplements & Forage
- Plusvital C62
MyoMax EQ
Myo-Max EQ is a scientifically formulated pelleted supplement designed to support the development of... -
- Information
- Safety
- Equilibrium Products D53
Stellar Safety Leadrope
Designed to help improve safety when horses are tied up or being led, the Stellar Safety Lead-rope... -
- Information
- Horse wear
- Bliss of London F75
Uber Bars
When XXW still isn’t enough – where do you go! With the success of Bliss of London’s adjustable tree...