New for 2026 at BETA International is the Hosted Buyer Programme.
The Hosted Buyer Programme is an exclusive opportunity designed for leading equestrian and country retailers who are ready to take their buying to the next level. This carefully curated programme offers a premium show experience, making it easier and more rewarding than ever to discover the latest products, build new supplier relationships, and strengthen existing ones.
Why be part of the Hosted Buyer Programme?
Help with travel & hotel costs
Flexible meeting schedule
Exclusive networking opportunities
A new product goody bag
What's the criteria to join?
- To qualify, you must meet the following criteria:
- A multi-site retailer (own three or more stores) or a large online retailer
- A key decision maker with direct purchasing power
- In a senior buying or procurement role
- Actively sourcing new products & suppliers at BETA International
How to apply to the Programme?
It's as simple as 1, 2, 3...
- Complete the application form here
- This will be reviewed by the BETA International team
- If successful, you will receive an email confirmation with a follow up meeting to discuss your travel and accommodation requirements
What we expect from you as a Hosted Buyer at BETA International
- A genuine interest in sourcing products and meeting with suppliers
- To book a minimum of 5 meetings per day with exhibiting brands
- 4 weeks prior to BETA International, hosted buyers book their meetings with relevant exhibitors
- Attend BETA International for both show days and for the full show hours
- Take part in networking events
