200+Exhibitors
3000+Products
2000+Visitors
50Countries
Explore the latest product innovations, develop meaningful connections with new suppliers, and celebrate the wonderful equestrian industry
Step into a world of opportunities at BETA International, the premier trade-only event for sourcing innovative products, expanding your network, and sparking fresh ideas.
Taking place on 28-29 September at the NEC, Birmingham, BETA International brings together a range of exhibitors from across the equestrian, pet, country, and giftware sectors. This dynamic show is a must-attend for forward thinking businesses looking to expand their network in the UK and beyond.
Who should attend?
BETA International is the perfect opportunity for retailers, wholesale & distributors, import & exporters, equine and country professionals to source the latest products, network with thousands of industry leaders and develop key knowledge on topics affecting the industry.
By attending BETA International on 28-29 September at The NEC Birmingham, you'll be able to...
- Meet 200+ Exhibitors - Connect with leading brands and suppliers showcasing thousands of products spanning clothing, saddlery, horse care, pet products, and more.
- Develop your knowledge with a revitalised content programme - Gain valuable insights from industry leaders as part of the Seminar Theatre, hosted by renowned equestrian presented Rosie Turner (nee Tapner).
- Discover cutting-edge products - Explore the New Products Showcase, featuring the latest and most exciting product launches.
- Expert insights into Equine nutrition - Back by popular demand, The Feed Hub delivers expert advice on equine nutrition, feeding trends, and product insights.
- Exclusive networking opportunities - Forge strategic relationships with manufacturers, retailers, and equine professionals.
When & Where
BETA International takes place on 27-28 September 2026 at the NEC, Birmingham.
Opening times
Sunday 27 September 2026
09:30 - 17:30
Monday 28 September 2026
09:30 - 17:00
What's On
The exhibition floor is action-packed for 2025 with favourite features returning including the Feed Hub, the Seminar Theatre, and the New Product Showcase.
Secure your free pass to attend
With over 200 exhibitors and thousands of products to explore, the 2025 edition of BETA International is one not to be missed. Join us at the UK's premier event for the equestrian and country sectors.
