A visit to this annual trade buying experience is simply unmissable. It's the place to see and be seen, a prime opportunity to search for something that little bit different, with kerbside appeal. Spot the famous faces, hear the industry's experts, talk to the trade and follow our product trail through a series of high-profile showcases. With 300+ exhibitors from the UK and overseas, take care of your business and do your ordering and buying over three days – all under one roof.
BETA International exhibitors offer buyers a fantastic range of exclusive deals and discounts throughout the three days.
New Product Gallery
This exciting showcase highlights the very latest clothing and equipment. It sits at the centre of the show and is the first port of call for retailers looking for new stock and inspiration.
A fast-paced, vibrant feature that simply demands attention. It's packed with interviews, discussions, and business and SQP seminars.
This fabulous gathering of the hottest country and equestrian clothing collections, flags up the latest looks for the season ahead.
The spirit of competition burns brightly throughout BETA International with its range of prestigious industry awards, including the Innovation Awards, Best Stand Awards,Society of Master Saddlery competition and Neue Schule Social Media Award.
BETA International presents the perfect opportunity to catch-up with friends and colleagues, meet new suppliers and generally put a face to the name.
Entry to this trade-only show is free on pre-registration and for a fee of £10 per company at the door. Visitors include retailers, manufacturers, farriers, SQPs, agents, distributors and wholesalers.