The updated logo reflects a thoughtful evolution of BETA International’s identity, symbolising a renewed vision and the exciting journey ahead under the ownership of Raccoon Media Group. Known for its expertise in mobilising passion-driven B2C and B2B communities, Raccoon Media Group is committed to fostering growth and innovation within the equestrian sector.
This announcement comes as anticipation builds for the 2025 edition of BETA International, sponsored by Neue Schule is set to take place on 28–29 September 2025 in Hall 2 of the NEC Birmingham. The decision to return to the NEC is a direct response to exhibitor feedback, recognising its unparalleled accessibility by road, rail, and air—perfectly suited to the needs of national and international exhibitors and attendees alike.
Following a strong onsite rebooking rate of 92% at the 2024 show, exhibitors have expressed resounding confidence in the future of BETA International. The revised event timing, strategically moved to late September, ensures it does not conflict with other major early-month industry events, further solidifying its position as the unmissable trade event for the equestrian community.
BETA International 2025 promises to deliver an elevated experience, blending its storied tradition with the innovative approach championed by Raccoon Media Group. The new logo is just the beginning of a transformative journey as the event embraces its roots while stepping confidently into the future.
For more information about BETA International 2025, visit www.beta-int.com.