DJ Murphy is the publishing company behind some of the best-selling equestrian magazines. In addition to having a presence at the show with the tradestand, Horse&Rider Magazine, just one part of the company’s portfolio, is the longstanding sponsor of the New Product Showcase. We caught up with Abi Cannon to find out more…
How long you’ve been coming to BETA International?
I personally have been coming since 1997, straight out of college in my first job and then every year since, even when I was on mat leave with a two month old baby – who is now 20 years old!
This is the first year since 2020 that BETA International is back at the NEC. What are your feelings about this?
I think it’s great for international visitors with the easy access from the airport, I think the increased ceiling height and brighter lighting will also be good for products on display too!
What are you bringing to BETA International this year?
The DJ Murphy team will be there to discuss editorial, advertising, sponsorships, competitions and product activations for all three titles we look after – Horse&Rider magazine, PONY magazine and ETN.
Why should people come and see you at the show?
Come and find out how we can maximise your budget to our targeted audience with a multiplatform approach hitting readers across all our touch points – print, socials, digital and personal interaction at events. Our team are all real horse owners, across a variety of disciplines, who understand everyday horse owning, riding, and competing and how your products or services can be of benefit. We know our readers are passionate about their sport/hobby and can help you get your products in front of them.
You’re also a sponsor of the show- why does the New Product Showcase work so well for you?
We are pleased to be continuing our sponsorship of the New Product Showcase with Horse&Rider magazine – it is the perfect fit for us as our readers want the very best for their equines!
About BETA International
BETA International, sponsored by Neue Schule, is the leading annual trade show for the equestrian, pet, country, and giftware industries. Held at the NEC Birmingham, the event brings together suppliers, retailers, and industry professionals from around the world to showcase the latest products, innovations, and trends. Organised by Raccoon Media Group, BETA International offers unparalleled networking opportunities, product sourcing, and informative seminars, making it an essential date in the trade calendar.
Find out more about exhibiting at BETA International: https://www.beta-int.com/enquire-exhibit
Register to visit BETA International: https://forms.reg.buzz/beta-international-2025-visitor/betaintwebsite