Talisker Bay is best known for the Likit Products brand which burst onto the equestrian scene in 2002, to provide toys and treats for enrichment and entertainment. Now, Likit is the top equine toy and treat brand on the market. This year, Likit Products and their sister brand Stud Muffins will be showcasing new products as well as seasonal best sellers at BETA International... we caught up with Brand Manager Lindsay Gall for all the info…
Are you excited to be coming to BETA International this year? How do you feel about its return to the NEC?
We are super excited to return to BETA International after a break for the last couple of years. The move back to the NEC prompted our return as it's much more accessible for our visitors and also great that the show coincides with PATS as many equestrian stores also stock pet products, so another reason for them to make the trip to Birmingham.
What new products are you bringing to this year’s show?
From Likit we will be showcasing our new low sugar and starch Likit GranoLo range, this was launched earlier in the year and has proven to be a big success!
GranoLo products are designed for good doers, have a hard texture to limit intake, and a low sugar (3%) and low starch (3.5%) formula. The tasty apple licks are packed with delicious ingredients and come in 400g refills - the perfect size for a Likit Holder or Boredom Breaker- or as a 1.5kg stall ball that is free hanging. The packaging has also been designed to be very appealing in store.
We will also have the new Winter / Christmas range from Likit & Stud Muffins. For Likit we have the Likit Rainbow Snaks Advent Calendar plus our yummy Candy Cane & Gingerbread Limited Edition Likit flavours. For Stud Muffins we have the ever-popular Advent Calendar in a new design for 2025 plus our Limited-Edition Christmas Pudding Stud Muffins.
Why should visitors come and see you at BETA International?
In these challenging times affordable, fast-moving products that encourage repeat business are essential for retailers to have in store, Likit & Stud Muffins fit the bill perfectly! Working through distributors we don’t often get the chance to communicate with our retailers directly so we would love to welcome our stockists on the stand to hear how things are going and how best we can support them.
About BETA International
BETA International, sponsored by Neue Schule, is the leading annual trade show for the equestrian, pet, country, and giftware industries. Held at the NEC Birmingham, the event brings together suppliers, retailers, and industry professionals from around the world to showcase the latest products, innovations, and trends. Organised by Raccoon Media Group, BETA International offers unparalleled networking opportunities, product sourcing, and informative seminars, making it an essential date in the trade calendar.
Find out more about exhibiting at BETA International: https://www.beta-int.com/enquire-exhibit
Register to visit BETA International: https://forms.reg.buzz/beta-international-2025-visitor/betaintwebsite