BETA International, sponsored by Neue Schule, is set to expand its offering for 2025 with the launch of the brand-new Business Pavilion, a dedicated hub for consultants and service providers looking to connect with the equestrian and country sectors.
This exciting addition to the show gives businesses specialising in areas such as marketing, PR, finance, legal services, insurance, logistics and supply chain, software and digital solutions, and HR a high-profile platform to showcase their expertise. Located within the exhibition, the BETA International Business Pavilion will create a central destination for industry professionals seeking the tools and services they need to grow and future-proof their businesses.
Liz Ormesher, Event Director, BETA International said: “The equestrian and country sector is evolving rapidly, and so are the needs of its businesses. The Business Pavilion offers an exciting new opportunity for service providers to position themselves in front of a highly targeted audience. Whether you're a software firm helping retailers streamline operations, or a PR agency with sector experience, this is the space to be seen.”
This dedicated area is sponsored by Breyer. Clare Swayne, Business Development Manager, shares her thoughts on this new feature; "Breyer are really excited to be sponsoring the brand-new Business Pavilion at BETA International this year. This is a fantastic opportunity to meet face-to-face with experts and gain vital knowledge to future-proof your business."
As the equestrian leading annual business event, BETA International attracts thousands of visitors from across the UK and overseas, from independent store owners and large retail chains to wholesalers, import/export professionals, and equine health practitioners. The introduction of the Business Pavilion strengthens the event’s role as a comprehensive industry showcase, ensuring that all aspects of running a successful equestrian or country business are represented.
- Exhibiting within the Business Pavilion will allow companies to:
- Access senior decision-makers from across the retail, wholesale, and equine health professional sectors
- Brand visibility within a dedicated and focused area of the show
- Networking opportunities with both exhibitors and visitors
- A chance to build long-term relationships with businesses seeking support and guidance
Companies already working within the equestrian, country, or rural business space, or looking to break into it, will find the Business Pavilion a strategic way to reach their ideal clients in a face-to-face setting.
BETA International takes place on 28–29 September at the NEC Birmingham, and is set to welcome a wide-ranging audience from the equestrian and country lifestyle industries. The Business Pavilion is now open for bookings, with limited spaces available on a first-come, first-served basis.
To learn more about the Business Pavilion and join the line-up, please visit www.beta-int.com/business-pavilion.