Saddlery Brands International has been a stalwart supporter of BETA International for many years, and we’re delighted to see the team back in 2025. The company’s beautiful stand is well known as it allows people to get up close and really understand the quality and craftsmanship that goes into the Bates Saddles, Wintec Saddles, and Arena Saddles brands the company is renowned for. We caught up with Tahlia Roddan from the company, to find out all about what we can expect to see at BETA International 2025.
Why are you excited to return to BETA international this year? How long have you been attending the show?
We've been part of BETA International since we started selling our brands in the UK in the mid-80’s. It's always been a cornerstone event for us and a great chance to connect with the British equestrian trade community.
What are your feelings about BETA International moving back to the NEC for 2025?
It's good to see BETA International continuing to evolve and adapt. The organisers are always focused on improving the show experience for everyone.
Can you tell us more about any new products you're bringing to the 2025 show?
All of our brands have some exciting or recent releases we can't wait to share in person. We've focused on innovation that makes a real difference, come and see what we've been working on!
Why should people make sure they stop by the Saddlery Brands International stand at BETA International 2025?
Our account managers from across the country will be there, so it's perfect for dealers to connect face-to-face. Plus you can get hands-on with our latest products in a relaxed environment.
Is there anything else you'd like to add about the show or the experience?
We're passionate about supporting the British equestrian trade. There's something energising about being back together in person, we can't wait to see everyone.
About BETA International
BETA International, sponsored by Neue Schule, is the leading annual trade show for the equestrian, pet, country, and giftware industries. Held at the NEC Birmingham, the event brings together suppliers, retailers, and industry professionals from around the world to showcase the latest products, innovations, and trends. Organised by Raccoon Media Group, BETA International offers unparalleled networking opportunities, product sourcing, and informative seminars, making it an essential date in the trade calendar.
Find out more about exhibiting at BETA International: https://www.beta-int.com/enquire-exhibit
Register to visit BETA International: https://forms.reg.buzz/beta-international-2025-visitor/betaintwebsite