BETA International is the place that the trade go to see what’s new and coming soon, something further showcased by the Best New Product Awards, sponsored by Equestrian Trade News. Across all eight categories, entries were very strong with a team of judges deliberating over each during the first day of BETA International. Here are the products that won across each section:
Bedding & Yard:
Winner – Hay OptiMizer with the OptiMizer Install.
Judges’ comments: “Durable product which encourages natural feeding. Can be used in the field or stable. A quality well designed product.”
Runner Up – STUBBS ENGLAND with Shelfie
Judges’ comments: “A handy twist on an established product which has been made in the UK.”
Clothing & Footwear:
Winner- Reincoat with Reincoat Air
Judges’ comments: “Well priced jacket which fitted nicely and has good features including DWR finish (high waterproof finish). HiViz and air vents for breathability. Great fit.”
Runner Up- Woof Wear with All Season Waterproof Trousers
Judges’ comments: “Easy fitting trousers offer flexibility for riding and work use. A lovely design which has been well thought through.”
Feed, Supplement & Forage:
Winner- Equine Products Ireland with Gastro Prep.
Judges’ comments: “A robust product designed to promote good health and condition in young horses. Lots of benefits which can be applied to a wider market.”
Runner Up- Silvermoor with Eco Treatsies
Judges’ comments: “Health treats for everyday use.”
General & Gift
Winner- Platinum Ltd with Platinum Christmas Gifts
Judges’ comments: “Great products for gifting. Attractively packaged for the end consumer.”
Horsewear, Horse Care & Equipment
Winner- Shires Equestrian with Tempest Original Ultra Drying Rug
Judges’ comments: “Well priced wicking rug for drying horses, deep sided and new innovation made it a great contender.”
Runner Up- Equidaw of London with Luxury Cooling Leg Wraps.
Judges’ comments: “A well thought through product that will be beneficial for competition horses and general use.”
Saddlery & Tack
Winner – Bomber Bits with the Full Cheek Bomber Blue Elliptical.
Judges’ comments: “Ergonomic plastic modelling gives good merging of plastic and metal. Excellent smooth finish. Good price point and lightweight.”
Runner Up – Ergon with NewTree
Judges’ comments: “Injection moulded tree with lateral movement and adjustability. UK made with fast production times.”
Safety
Winner – Visiwhip with Visiwhip Original Flag & Whip.
Judges’ comments: “Innovative product for road safety and horse training. Good price point”
Runner Up- Equilight with LED hi-viz Quarter Sheet.
Judges’ comments: “Nicely made product offering full hi-viz cover and good breathability.”
Sustainability
Winner- Silvermoor with Eco Treatsies
Judges’ comments: “This product covers all areas of sustainability from source to product and manufacturing process through to packaging.”
Runner Up- Equinetree with Bridle Mela T Strap.
Judges’ comments: “Eco friendly packaging and label. Attention paid to sustainability details in a variety of different ways.”
In addition to the ETN New Product awards, BETA International also celebrates the best stand. The winners for 2024 were:
Best Large Stand – 32sqm and over:
Winner – Abbey England
Runner Up – Red Gorilla
Best Small Stand – under 32sqm:
Winner – Reincoat
Runner Up – Rouncey
“We all love seeing what’s new at BETA International,” said Claire Williams of BETA International. “Seeing all the products in the Horse&Rider New Product Showcase during the event is always such a feature for visitors. The judges found this year’s products particularly hard to judge as the standard was so high, so the winners really should feel very pleased with what they’ve accomplished.”
For more information on BETA International and the New Product Awards, see www.beta-int.com.
-ENDS-
Prepared by: Rhea Freeman PR