Entries are now open for the 2026 BETA International New Product Showcase and Awards, with companies urged to enter early to get maximum promotional benefit from the opportunity.
The New Product Showcase and Awards have been long standing features at BETA International, allowing exhibitors the chance to show their new products in a dedicated display zone, making it easy for visitors to the show to see what’s new on the market. All products entered are put forward to the New Product Awards, seeing winners crowned across all categories at the end of the first day. However, there’s a lot of online promotion available too, with all entries being featured on the BETA International website after application (if the brand opts in), meaning that the earlier brands enter, the more promotion they’ll receive.
“The New Product Showcase is such a popular feature at BETA International, but we also want exhibitors to benefit before the show too, hence the inclusion of products online from when the application is received, if the brand would like” said Liz Ormesher, Event Director for BETA International. “If you’re an exhibitor planning to enter, please do consider sending us your application as soon as you can as you’ll get lots more exposure for no extra cost or effort, giving visitors more chance to learn about what you’re bringing to the show and why they need to come and see you.”
There are eight award categories: Riderwear; Safety; Feed, Supplements and Forage; Bedding; Yard and Arena Equipment; Horse Wear; Horse Care; and Innovation. Both the Showcase and Awards are open to all exhibitors and includes display at the dedicated zone on event, online exposure, industry recognition, and the chance to pitch live on the stage if selected as a finalist. All products will be judged by an esteemed panel, and the winners of the New Product Awards announced at the end of the first day of the show.
The New Product Showcase costs £175+VAT per product to enter. BETA International will be at the NEC, Birmingham from 27th-28th September. For more information and to enter your product, see www.beta-int.com.
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Prepared by: Rhea Freeman PR