BETA International takes place in
The go-to trade show for discovering products, trends, and connections in the equine and country sectors.
BETA International sponsored by Neue Schule returns on 28-29 September 2025 at the NEC Birmingham. With thousands of specialty retailers, wholesale & distributors, import & exporters, equine professionals, industry buyers, influencers, and press and media, the 2025 edition is the must-attend event of the calendar year.
Attend BETA International to source the latest products, network with industry leaders, and develop your knowledge on the trends affecting the equine & country sectors.
)
)
)
)
)
Exhibit
With thousands of buyers attending BETA International from across the UK and Europe, there's no better place than to get your brand seen by senior decision makers.
Visit
On the hunt for the latest product innovations taking this sector by storm? Join us at BETA International to network with top suppliers & discover new ideas to unlock business success.
Hosted Buyer Programme
An exclusive opportunity designed for leading equestrian and country retailers who are ready to take their buying to the next level.
)
)
)
)
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
)
)
)
)
)
)
)