BETA International is delighted to announce the introduction of two new sustainability awards, celebrating both products and businesses, sponsored and judged by White Griffin.
White Griffin is known for its consultancy work, being a leading name in environmental responsibility within the equestrian sector. The company has worked with a range of organisations to help encourage more conscious decision-making that benefits business success and resilience, as well as the planet. Sponsoring this award further demonstrates its commitment at trade level.
“We’re delighted to sponsor the sustainability awards at BETA International and have chosen to do so because we recognise the value in celebrating the businesses that are actively making more environmentally conscious choices,” said Ruth Dancer, Director of White Griffin. “All businesses have a responsibility to embrace sustainability, and we are really eager to shine a light on those committed to this, and leading the way.”
Sustainability is close to the heart of Raccoon Media Group, the company organising BETA International, with the business following a Net Zero Strategy to reduce emissions by 90%. Raccoon is transparent in its process, measuring emissions per visitor and showing a reduction of 29.8% in UK visitor emissions since 2022/23. This is achieved through conscious decisions around waste, energy and emissions in daily work, reducing single-use plastics, and embracing digital solutions to prevent unnecessary printing for events, among many other initiatives. The full breakdown can be read in the ESG Report 2025.
“Being able to run this award with White Griffin’s support means a lot to us,” said Liz Ormesher, Event Director. “We’re looking for sustainability in many forms. It might be through sourcing environmentally friendly packaging, but also things like offering repair services – and everything else in between. There are awards for Sustainable Business and Sustainable Product, giving plenty of opportunities for all exhibitors to take part.”
The winners will be announced at BETA International during the awards and exhibitor drinks reception, hosted in the Seminar Theatre from 5pm on Sunday 28th September.
Entry to the BETA International Sustainability Awards is free, with the online entry form available to complete until 8th September. Exhibitors can enter the Sustainable Business and/or Sustainable Product categories.
See here for more info: https://form.jotform.com/252033116848353
About BETA International
BETA International, sponsored by Neue Schule, is the leading annual trade show for the equestrian, pet, country, and giftware industries. Held at the NEC Birmingham, the event brings together suppliers, retailers, and industry professionals from around the world to showcase the latest products, innovations, and trends. Organised by Raccoon Media Group, BETA International offers unparalleled networking opportunities, product sourcing, and informative seminars, making it an essential date in the trade calendar.
Find out more about exhibiting at BETA International: https://www.beta-int.com/enquire-exhibit
Register to visit BETA International: https://forms.reg.buzz/beta-international-2025-visitor/betaintwebsite